Barcelona, Catalonia, Spain
Seasoned senior level management executive with a Master's Degree in Marketing, 21-years career track at the hospitality and technology industries Deep knowledge of supporting sales as product manager, business development, interface between R&D and stakeholders, proof of concept/demo, product discovery and user research activities, marketing material, set-up dashboards in order to follow KPIs, product roadmap, training and presentations More than 10 years working for hotel chains, city hotels, resorts, historic hotels, restaurants, agencies for tourist apartments and their daily operations. Experience across the main areas such as: sales & marketing (CRS, PMS, GMS & Booking Engine), revenue/yield management (RMS), distribution (Channel Management, interfaces, API) and Public Relations Fluent in English, Portuguese and Spanish.
Member of the Global Connectivity Team: Evolving Amadeus's network by integrating with OTAs, GDSs, PMS, RMS & 3rd parties. Analyze client systems, document requirements, define project scope, engage in design, and recommend solutions. Product Strategy - Develop and maintain a product roadmap - Interface with stakeholders to track customer and industry demands - Support product vision & strategy, translating it into an executable plan - Leverage customer insights for product features and satisfaction Product Development - Innovate hotel distribution connectivity, enhancing performance and efficiency - Serve as product expert, reviewing and implementing initiatives - Manage business requirements documentation - Balance business needs with technology assessments - Partner with engineering in Agile development, setting scope and priorities - Communicate product vision for alignment Go To Market Enablement & Partner Relations - Communicate connection updates and impacts - Support product training and enablement - Maintain relationships with strategic partners and stakeholders - Monitor partner objectives through KPIs and QBRs Partner Operations and Support - Provide daily support for PMS Partners integrations to Amadeus Systems (PCG, GMS, CRS) - Conduct weekly calls with top partners - Manage customer care and escalations - Issue outage/maintenance notifications - Assist with partner test accounts for R&D - Offer 24/7 on-call support - Maintain partner documentation - Ensure partner lists are up to date - Follow up with partner queries - Provide ongoing support for all partners Documentation, Training, and Performance Monitoring - Develop questionnaires and FAQs - Create training materials and user guides - Compile quarterly performance reports - Coordinate decommissions and customer clean-up efforts - Maintain partner program metrics Enhancements, Integrations, and Migrations - Prioritize icebox items based on impact - Review and modify requirements based on feed
Project: Inspire Barcelona - bring Brazilian soccer professionals (Presidents, Coaches, etc) to get to know the best practices of Barcelona Futbol Club; and Working with real state agencies for tourist apartments and hostels: improving the use of PMS and revenue systems, reviews management, check-in/check-out processes, marketing content for Instagram, promotions for OTAs, maintenance and customer relations
Responsible for new business development, sales and marketing of the hotel with a target of EUR 2.2 millions/year. Solicit new business through referrals and network of contacts. Manage existing clientele. Develop and deploy quarterly and annual sales and marketing plans, programs and policies for the hotel – was behind all segments (Directs, OTAs, FIT, Corporate, MICE and GDS) and their sales objectives and rate structure. • Leading a team of one Sales Manager; • Developing a sales plan to grow business through negotiated contracted rates and business-development strategies to drive revenue growth and increasing the average room rate (ARR); • Responsible for Marketing (advertisements, promotions, newsletters, promotional materials etc);and • Personally in charge of the key accounts or key partners for the segments: Corporate, MICE, OTAs.
Directly accountable for executing successful and profitable sales, account management (tour operators and corporate market) in Europe for Pestana Hotels in South America (9 hotels in Brazil, 1 hotel in Argentina, 1 hotel in Colombia and 1 hotel in Venezuela). Specific responsibilities include but are not limited to: • Managing and developing European Tour Operators and Companies (corporate agreements and/or proposals for specific groups), handling day-to-day management of signed contracts and pre/post-sales subjects (fam and press trips, VIP guests, site inspections, etc) taking personal responsibility for correcting customer service problems. • Conducting competitive market intelligence: analyze and adjust positioning to retain and grow market share of our hotels in their destinations. • Providing reports of updates on relationships with accounts, sales pipeline overviews and forecasts to the General Manager based in Brazil. • Analyzing territory performance, remediate issues/problems and leverage opportunities. • Conducting presentations and representing Pestana Hotels at destinations tourism sponsored events, marketing partner sponsored events, trade shows and industry related events.
Key responsibilities: • Interacted with sales directors and hotel directors in all aspects of the reservations process and have an in-depth working knowledge of all areas of the PMS Opera, Opera Reservations System (ORS) Opera Web System (OWS), GDS, company’s website, and third party websites. • Ensured that revenue and profit are maximized for 21 Pestana Hotels in Portugal by coordinating the revenue management functions and inventory strategy, ensuring hotels are priced appropriately and that inventory is allocated and restricted properly. • Oversee the day-to-day operation, assisting the reservations department in all subjects concerning sales channels; • Analyzed data from sources such as reservation systems, forecasting sheets, the company’s website, and third party websites. • Enforced the parity policy in sales channels. • Configured and loaded the reservation system setup of rooms, rate plan and market plan structure (determining static price lists and running promotions).
Key responsibilities: • Assisted the Director of Marketing in the preparation of Sales and Marketing plans, annual budgets, forecasts and business plan. • Contracting web-partners, performed day-to-day management, and planned sales actions through various channels (company’s own or third party channels such as Expedia, Orbitz, Booking.com, etc). • Managed content of the website www.pousadas.pt for all Pousadas de Portugal and Pestana Hotels (Pestana Palace, Pestana Sintra, Pestana Porto and Pestana Cascais), and managed the website www.pestana.com concerning general information, prices, packages and promotions.