Mexico City, Mexico
Soy un profesional de marketing con enfoque estratégico y data-driven, actualmente liderando el desarrollo y ejecución de campañas integradas para Anker, incluyendo sus marcas Soundcore, Eufy y Anker Charging. Desde mi posición, trabajo en la expansión regional a través de estrategias omnicanal, campañas 360° y lanzamientos de producto que conectan de forma auténtica con los consumidores latinoamericanos. Desarrollo campañas desde cero con enfoque en performance y branding, gestionando presupuestos multimillonarios y activaciones simultáneas en países clave como México, Colombia, Chile y Brasil. Combino creatividad con análisis para impulsar conversiones y awareness en plataformas como Meta, TikTok, Google, Amazon y Mercado Libre. Me especializo en traducir insights culturales en mensajes de marca relevantes, creando conexiones reales entre tecnología y personas. Ya sea a través de estrategias Always-On, patrocinios de festivales, o colaboraciones con influencers locales, mi objetivo es siempre el mismo: construir marcas que no solo se escuchen, sino que se sientan.
Lead the end-to-end regional marketing strategy for Anker, Soundcore, and Eufy across LATAM—integrating storytelling, performance media, influencers, PR, OOH, and retail media. •Drove ~80% sales growth in key online channels within the first 8 months, building a strong base for expansion. •Launched “Soundcore Connects” as a regional brand platform blending emotional storytelling with tech-forward creative. •Orchestrated Prime Day and Hot Sale across Amazon, Mercado Libre, Meta, and TikTok to maximize visibility and conversion. •Built influencer & PR ecosystems (Tier 1–3) ensuring consistent earned coverage and product reviews. •Partnered with Amazon & Mercado Libre on retail media and PDP optimization to lift CTR and conversion. •Produced the brand’s BTL launch event in Mexico City—an immersive demo experience (ANC lab, translation feature stations, creator capture zones) aligned with retailer pushes; leveraged UGC and press mentions to accelerate post-event demand. •Led a LATAM-wide OOH program (MX/BR/CO/PE)—standardized a regional creative system, localized messaging by market, and synchronized flighting with retail media and influencer peaks to maximize reach and consideration. •Set up OOH measurement and attribution—unique QR/vanity URLs, geofenced search-lift and store-visitation studies; integrated readouts into weekly KPI reviews and creative/media optimizations. •Managed multi-market productions with agency partners (e.g., WARP) and USD 50K+ budgets; delivered hero assets on time and within scope. •Owned weekly reporting and KPI dashboards (CTR, ROAS, engagement, conversion) to drive continuous optimization.
Led the creation of Soundcore Connects, developing a brand storytelling platform from scratch based on the company’s strategic direction, using cultural insights, music, and trending behaviors to translate product innovation into emotionally driven content, offline activations, and integrated campaigns across LATAM. Designed and conceptualized multiple portfolio rebrand campaigns, establishing brand strategy and creativeness across LATAM, adopted as global framework for the next few years (Including FIFA World Cup Campaign for 2026). Orchestrated fully integrated 360° campaigns, achieving 32% retail sales growth and exceeding KPIs during peak sales events. Spearheaded high-impact launch event with 150+ content creators and 65+ media outlets, generating 12M organic impressions. Developed influencer partnerships, increasing product awarenessUGC creation across TikTok and Instagram. Streamlined reporting frameworks, connecting creative results with performance metrics for Anker, Soundcore, and EUFY at LATAM. Delivered high-impact PPC and KOL-driven campaigns across Meta, Google, TikTok, and Amazon Ads, optimizing ROAS and reducing acquisition costs across LATAM. Integrated influencer partnerships and paid amplification to boost Soundcore brand awareness, driving double-digit growth in premium product segments. Aligned product, creative, and media teams to ensure consistent storytelling and data-driven optimization across channels.
Directed brand, affiliate, creative, and data teams for a fast-growing iGaming player across Mexico, Brazil, and Peru. •Scaled affiliate revenue 3× via tailored partner programs and regional content ecosystems. •Increased brand awareness +42% with localized influencer, SEO, and paid media initiatives. •Reduced CPI and improved funnel efficiency through marketing automation and targeted lifecycle campaigns. •Streamlined operations to boost team productivity +50% and accelerate execution speed. •Simplified the customer funnel, resulting in +37% conversion uplift and +76% customer loyalty. •Built executive dashboards (ROAS, CAC, retention) to align marketing, finance, and country teams.
Owned strategy-to-execution for insight-led marketing projects across CPG and tech. •Drove +20% lifts in awareness and sales for clients (e.g., Bimbo, Brown-Forman) with consumer-insight-based plans. •Led national/international programs for Essity and Coca-Cola (positioning, innovation, segmentation). •Built methodologies and cross-functional workflows (Asana, Monday) to raise team productivity +50%. •Delivered trend analysis and strategic proposals that unlocked new growth opportunities (e.g., Uber, Sigma).
Designed and implemented data-driven marketing strategies, achieving over 20% increase in brand awareness and sales for clients like Bimbo and Brown Forman. Led national and international projects for brands such as Essity and Coca-Cola, focusing on brand positioning and innovation. Analyzed market trends and identified new opportunities, developing comprehensive proposals to enhance client strategies. Managed project phases and resources using Asana and Monday, boosting productivity by 50%. Cultivated strong client relationships, effectively addressing project challenges and aligning on goals. Directed the digital and media strategy for Tequila Herradura (Brown-Forman), leading the LATAM rollout of the “The Extraordinary Awaits” campaign across Meta, Google, YouTube, and influencer (KOL) ecosystems. Integrated performance PPC, branded content, and influencer storytelling to expand reach among premium audiences while maintaining brand heritage. Achieved a 38% increase in ROAS and significant uplift in engagement and consideration metrics through creative testing and data-driven optimization. Collaborated with Brown-Forman’s global and local teams to align campaign storytelling with measurable performance KPIs, establishing a replicable model for future regional launches.
Led digital growth, content, and analytics for a leading culture/media brand. •Produced 5 podcasts; achieved 20K+ monthly listeners with <20% drop-off on top shows. •Landed 2 podcasts in the country’s Top-25 rankings. •Engineered social reach spikes of 110K in a single day and 50K+ daily organically. •Built inbound strategies and analytics for clients (e.g., Mercedes-Benz, Philip Morris) to drive measurable growth.
Developed and conceptualized the “Gracias” campaign for WARP’s electric vehicle line, ideating the concept from scratch and bringing it to life through cineminutos and cultural storytelling featuring personalities such as Enrique Olvera and Hugo Aráu, combining editorial voice, cultural relevance, and offline distribution. Directed production of five successful podcasts, enhancing audience engagement and boosting monthly listeners to over 20,000. Achieved top 25 rankings for two podcasts nationally, demonstrating effective content strategy. Developed communication strategies that reached 110,000 individuals in one day, with consistent daily engagement exceeding 50,000. Led digital analytics initiatives to create comprehensive reports for data-driven decision-making. Collaborated with cross-functional teams to structure inbound marketing strategies, driving significant growth for clients including Mercedes Benz and Philip Morris. Drove digital growth through Meta and Google Ads campaigns complemented by KOL collaborations with artists, brands, and festivals. Increased engagement and ad revenue by optimizing PPC funnels and audience targeting for editorial and branded content. Established WARP’s influencer and partnership program, connecting content creators with music and lifestyle brands.
Led strategic planning and creative transformation for a multidisciplinary marketing agency focused on cultural relevance and growth innovation. •Developed integrated brand architectures for clients in tech, retail, and entertainment, blending behavioral insight with performance media. •Designed content ecosystems connecting audience emotion, data storytelling, and growth metrics. •Oversaw cross-functional collaboration between creative, analytics, and client teams to build scalable frameworks. •Positioned Monoceros as a creative intelligence hub, bridging creativity and strategic research.
Created the Björk Digital campaign project by translating strategic insights into a fully original storytelling experience, using culture, technology, and experiential activations to design a narrative-driven campaign from scratch that merged data, creativity, and offline engagement for the exposition across LATAM. Conducted qualitative and quantitative research to formulate communication strategies for Círculo de Crédito, OMS, and Buddy.AI. Developed digital marketing plans that brought over 100k new customers to Círculo de Crédito in six months. Designed brand positioning strategies, achieving over 600k followers across three Facebook/Instagram accounts in five months. Managed and optimized social media campaigns, leading cross-functional teams to enhance engagement and customer acquisition. Directed podcast production, overseeing strategy, script development, audio, and post-production. Developed performance marketing frameworks integrating PPC, SEO, and influencer activations for early-stage brands. Partnered with product and creative teams to design scalable acquisition funnels driven by paid media data. Delivered measurable improvements in brand awareness and lead generation efficiency through data-led experimentation.