Daniel Aguirre

Global Merchandising & Product Exec | Former SVP Menswear @ Tommy Hilfiger | Head of Global Product Mgmt @ The North Face | Ex-Nike | Apparel, Footwear & Accessories | Global Growth, Turnarounds & Product Transformation

Denver, Colorado, United States

About

I help global brands unlock growth by transforming Product Organizations, building world-class Global Merchandising Teams, and creating consumer-led product strategies that scale across GEOs, Channels, and Categories. I've led Merchandising and Product Organizations at Tommy Hilfiger, The North Face, Nike, and Gap Int'l, managing multi-billion $/€ portfolios across Apparel, Footwear, Accessories, & Close-to-Body. My career has focused on one challenge: taking complex global businesses and creating the clarity, structure, and product vision required to accelerate growth. At Tommy Hilfiger, I transformed a mature Men's business into a €1.6B global growth engine. By rebuilding the E2E product creation process, evolving into a unified Global Product Kitchen model, and integrating APP, FTW, ACC, and Underwear into the first-ever "World of Men's", we delivered sustained growth, expanded Int'l Markets from 31% to 50% of the business, and achieved double-digit growth during one of the most disruptive periods in retail history. At Nike, I helped establish Merchandising as a strategic function within Nike SPW Apparel, contributing to the growth of a $3.5B+ business that became Nike's #1 Apparel division. Working across 170+ countries, I partnered with Product, Design, and Commercial Teams to build scalable global strategies, channel architectures, and tiered product frameworks that balanced innovation with commercial performance. At The North Face, I led Global Product Management for a $2.7B+ Apparel business, unifying regional product strategies into a single global operating model while contributing to a new product architecture designed to unlock future growth beyond the brand's traditional strengths. What differentiates me is a combination of strategic vision, operational rigor, and authentic Global experience. Having lived and worked across NA, EMEA, APAC, and LATAM, I understand how to build one global product vision while ensuring local market relevance. I have led businesses across Omnichannel environments, and across every product tier from mass to premium to luxury. Core Expertise: • Global Merchandising Leadership • Portfolio, Revenue, Margin Growth • P&L Management • Global Product Kitchens (GPK) Creation • Global Line Architecture • Product Strategy & Innovation • Omnichannel • Team Development • Int'l Market Expansion • AI Integration I am always interested in connecting with leaders & organizations focused on building globally relevant brands, accelerating growth, and transforming Merchandising organizations for the future. Let's connect.

Experience

  • Head of Global Product Management - Men's | Women's Apparel at The North Face
    Sep 2024 - Present · 1 yr 11 mos

  • Tommy Hilfiger (6 yrs 5 mos)
    • SVP Global Merchandising - World of Men’s (Amsterdam)
      Nov 2021 - Mar 2024 · 2 yrs 5 mos

      WORLD OF MEN’S: Apparel - Sportswear, Tailored, & Hilfiger Sport; Footwear, Accessories, Close to Body

    • VP Global Merchandising - Sportswear, Tailored, and Hilfiger Sport (Amsterdam)
      Nov 2017 - Dec 2021 · 4 yrs 2 mos

  • Sr Directore Global Merchandising: Nike Sportswear & Nike Lab at Nike
    Jan 2015 - Nov 2017 · 2 yrs 11 mos

  • Director of Product Development - Simply Vera, Vera Wang for Kohl's at Vera Wang
    2011 - 2014 · 3 yrs

  • VP/Chief Merchant - Merchandising & Design, Men's & Women's - DKNY at The Donna Karan Company, LLC.
    2008 - 2011 · 3 yrs