Sandhurst, England, United Kingdom
Strategic and data driven Revenue Operations leader with deep experience driving international GTM performance across marketing, sales and customer success. Proven ability to align people, processes and platforms through CRM optimisation (Salesforce, HubSpot), forecasting accuracy and scaling operational infrastructure. Skilled in territory design, quota planning, pipeline analytics, deals desk and lifecycle process development. Adept at leading cross-functional collaboration to enhance visibility, drive efficiency and accelerate revenue growth. Passionate about enabling high-growth teams with tools, insights and strategy needed to outperform targets and scale effectively.
Designed and implemented end-to-end customer journey mapped to HS. Bow Tie data model designed to ensure full GTM alignment across acquisition, retention and expansion stages Developed and implement HubSpot adoption strategy, driving cross-functional engagement, user training and system optimisation to support scaling GTM teams. Supported market penetration analysis, account mapping and territory planning to enable informed strategic GTM decisions Introduced deals desk functionality to streamline pricing, commercial, resource approvals, enhance deal governance and accelerate sales velocity through cross-functional collaboration
Developed and implemented fully automated end-to-end renewal process in HubSpot, significantly reducing manual workload Redesigned lead capture, qualification and sales process, enabling 40% YoY growth through improved funnel and process efficiency Built and managed scalable forecasting process for sales leadership, improving accuracy and bookings visibility Laid the foundations for the new outbound sales team through operational infrastructure and process readiness Led sales enablement programs to support onboarding, training and tool adoption during team scaleup Created and maintained a cross-functional reporting cadence, offering clear visibility into KPI's across sales, marketing
Led cross functional revenue operations function to drive growth through CRM (HubSpot) strategy, forecasting and sales process standardisation Designed and maintained scalable forecasting cadence and reporting for senior stakeholders Supported territory design, headcount planning and quota modelling in collaboration with global sales and finance teams Created and enforced global data hygiene standards across entire customer journey and GTM teams Conducted data analysis to identify gaps in conversion, lead scoring and process bottlenecks
Responsible for the local development of account planning, territory modeling and sales quotas. Enable regional visibility through defining metrics, reporting and process improvement. Manage forecasting for all LOB's for the region. CVP and regional leader support on reporting etc. Manage international pricing & local sales ops team and support on deal approval. Own local representation on corporate programs for CRM customisation and development.
Invited by previous VP of Global Operations to direct EMEA operations for a multinational Identity and Access Management software company. Reported directly to the VP of Global Operations, providing field support to four Regional VP's. Main responsibilities were the development and implementation of process and policy improvements for the region, Sales development and execution of quarterly business reviews. Drove forecasting, sales compensation and territory planning process for region.