London, England, United Kingdom
Most founders know they should be building on LinkedIn. They post occasionally, get some likes, and wonder why nothing commercial is happening. The problem is rarely effort. It's architecture. Content without a clear point of view doesn't build authority. Visibility without the right audience doesn't generate pipeline. And a founder who sounds like their marketing team has already lost the thing that makes founder-led content work. I'm Dani, CCO at Shake Content - a LinkedIn marketing agency that helps founders, executives, and brands build the kind of presence that drives real commercial outcomes. We work at the intersection of strategy, storytelling, and video-led content, turning a founder's voice into their most effective acquisition channel. Before Shake, I spent several years at LinkedIn working across editorial, creator partnerships, and community. I helped onboard talent including Lewis Hamilton, worked with executives on communicating with clarity and personality, and ran scaled video programmes that grew engagement across markets. I've worked closely with 500+ high-impact members - from FTSE CEOs to emerging operators - helping them sharpen their story and build influence that moves people. That experience gave me a clear-eyed view of what actually works on LinkedIn and what looks good but drives nothing. I've seen the difference between a profile that performs and one that just exists. Between content that builds trust over time and content that fills a calendar. At Shake, we put that into practice every day. Our clients are B2B founders, executives, entrepreneurs, athletes who want to be known for something specific — and want that reputation to make sales easier, attract the right opportunities, and compound over time. I write about founder-led marketing, LinkedIn strategy, and how executives can build a presence that's both credible and commercially useful. If that's relevant to where you are right now, follow me or reach out directly.
Shake Content is a content agency powering founders to build trust and authority in their space by leading the charge in their marketing efforts for their business. We focus our attention on working with B2B software founders who want to implement founder-led marketing to drive credibility, awareness and generate demand organically and for the long term. Founder led marketing that makes sales easier. Transform your content strategy with founder content at the forefront of your acquisition channel. Driving authority in your space and long term organic revenue through Shake.
Partnered with leading CEOs, founders, execs, VC, athletes, and cultural figures to grow their presence and impact on LinkedIn - from world-class athletes like Lewis Hamilton to founders and CEOs of leading startups and and global enterprises. Led a portfolio of 500+ high-profile experts, helping them scale their influence across industries including tech, media, finance, and sport. Developed content strategies for some of the most followed CEOs and public figures on the platform. Drove editorial innovation - launching video-first initiatives that increased video creation in the UK by 200%. Provided strategic content analysis and creative ideation to elevate personal brands and deepen community engagement. Guided executives and creators to build authentic, differentiated storytelling that positioned them as industry-leading voices.
Targeting Pre-Seed, Seed, Series A investments in the US and UK. Grishin Robotics has invested in several category-defining companies including Ring (acquired by Amazon for $1B), Spin (personal mobility, acquired by Ford), Zipline (last-mile drone delivery), Starship (last-mile robot delivery), and Eero (smart home wi-fi system, acquired by Amazon). Reach out if you're a stellar founder looking to gain traction!
Enhanced new and existing traffic from social, organic, and referral sources. Developed and implemented tools and frameworks to drive growth. Proactively participated in design and execution of strategic partnerships outreach. Optimized quality and retention of the brand’s users, while improving monetisation margins. • Boosted monetization margins from 10 to 30%. • Executed partnership campaigns across 14 markets globally, including joint ventures and cross-content deals. • Played an integral role in growing SEO/organic numbers from 5% to 30%. • Ensuring the tools & frameworks to deliver our growth plans are in place both internally and externally. • Cross-functional collaboration with the BI, product, legal, tech and commercial teams.
Managed brand’s Latin America growth and business development across all properties. Served as in charge of the brand’s content strategy on Facebook. Coordinated with the commercial and editorial team regarding the execution of campaigns. • Boosted brand’s Latin America unique users by 500% to 15M a month. • Developed and maintained relationship with BI, legal, product, tech, and commercial teams.
• Assembled our influencer network from the ground up, onboarding 2000+ partners and reaching 1B+ digital impressions. • Manage, support, and nurture strategic creators. Help these creators ramp up their sharing and audience growth while improving content quality.