San Carlos, California, United States
I enjoy solving big problems, applying data-driven analysis to arrive at elegant solutions that deliver business results. In my work I combine an engineering mind, strategy consulting background, and the competitive edge of a powerboat racer with experience spanning major to emerging markets, early stage startups to multinationals, acquisition integration from both sides of the table, and management of distributed, high performing teams.
Responsible for global PMM function across full SolarWinds portfolio.
Responsible for product marketing, marketing programs, competitive analysis, pricing & packaging, analyst relations, and market research at Tenable.
Responsible for the global product marketing function at Tenable. Launched Tenable One, the industry’s first Exposure Management Platform.
Responsible for product marketing, field enablement, developer relations, competitive marketing, and customer evidence at Chef Software.
Responsible for the product marketing and field enablement functions at Chef Software.
Responsible for leading and growing the enablement function to drive sales productivity among direct sellers and partners worldwide. My role spans market research, content development, sales play development, offering management, and training on Hortonworks' value proposition, product capabilities, and competitive differentiation in the Enterprise Hadoop market.
Responsible for leading the sales enablement and competitive function, designing it to operate at scale as Hortonworks continues its rapid growth trajectory.
Account-focused marketing leader serving one of IBM's top accounts, a major financial services institution. Responsible for creating positive client experiences with the IBM brand, while identifying and progressing transformational opportunities in categories spanning Big Data & analytics, cloud, mobile, and social business. Worked closely with client teams to develop and execute account strategies to reach new roles and new buyers, often C-suite and other senior decision makers from line of business and corporate functions outside the IT organization. One of the initial Market Development Leaders appointed in a new account-focused marketing function for IBM, designed to "make markets by account" for the company.
Led worldwide marketplace skills development programs for IBM, including the IBM Academic Initiative, IBM Champion program, IBM Tech Trends research, and the marketing and strategy function for IBM developerWorks. Managed a global team of professionals responsible for all aspects of the programs. Drove a shift in the IBM Academic Initiative to a focused approach to grow priority skills in fields such as Big Data analytics, cybersecurity, and mobile application development at top universities worldwide. Scaled the program to launch thousands of new university courses teaching IBM technology to better position students for jobs in growing markets while supplying skills to help IBM clients deploy, adopt, and expand use of IBM solutions. Repositioned the IBM Champion program as an advocacy marketing engine, impacting revenue and raising social media presence. Developed and launched the IBM Tech Trends report, probing skills gaps and success factors for emerging tech spaces. Evolved the IBM strategy to grow the community of developers, IT professionals, and students who collaborate, develop skills, and stay ahead of the latest technical trends through the award-winning IBM developerWorks community.
Responsible for developing the marketing strategy and differentiated message for the IBM Collaboration Solutions division. Built the IBM social business story, helping IBM address emerging opportunities, evolving buyer influence, and the shifting competitive landscape to address a growing, multi-billion dollar market. Managed a US and India-based marketing team responsible for strategy, market messaging, competitive marketing, industry marketing, and social business solutions. Led the marketing launch of the IBM Customer Experience Suite, a unique IBM-branded software offering to target the marketing audience and other line of business buyers.