Graz, Styria, Austria
Everything below is slightly deprecated and behind. If you really want to know what, how, why i'm doing, just reach out. --- I am a Product Designer bridging the gap between "Strategy" and "Execution." With 15+ years of experience, the focus has always been on proving that the best B2B products emerge when you align the commercial roadmap with the experience design required to deliver it. My sweet spot is the "messy middle" of complex enterprise systems. Taking dense, logic-heavy requirements- like scrap metal logistics - and transforming them into clean, scalable interfaces that people actually want to use. Currently at Metaloop (FirstMark Capital portfolio), driving the transformation from a transactional marketplace to a full-scale Enterprise SaaS platform. This involves architecting multi-tenant systems, designing Human-in-the-Loop AI workflows, and building the operational infrastructure for sustainable scale. Once the why is defined, how we build is just as important as what we build. By establishing robust ProductOps and DesignOps playbooks, I ensure teams move faster without breaking things. Equally effective at defining the vision as designing the mechanics. Whether it’s architecting platforms, designing AI agent interactions, or building self-service portals, the goal is always guiding teams effectively from strategic vision through delivery. If you need B2B systems clarity, AI product design, or want to learn how to scale design in a fast-growing environment, let’s connect.
Defining the product architecture following our €16M Series A. I’m currently driving the evolution from a transactional marketplace to "Metaloop OS" - an enterprise orchestration platform. My focus is on two strategic pillars: 1. Enterprise Architecture: Designing multi-tenant workflows for our "Operating System", creating the foundation for our "product first" market expansion. 2. AI Product Innovation: Leading the design of our "Metalmind" agentic system. I defined the Human-in-the-Loop workflows that process unstructured data (WhatsApp/Email), reducing lead processing time by 2–5 minutes and boosting pipeline efficiency by 30%.
Built the operational foundation for scale. I transitioned the organization from ad-hoc execution to systematic product delivery. I established the ProductOps & DesignOps functions from scratch, introducing the "Design Playbook" and frameworks that increased delivery velocity by 30–50%. Beyond operations, I authored and launched the centralized Notification Framework, creating the single source of truth for all system-wide transactional and marketing communications across email and Slack.
Leading the brand and platform transformation. I managed the complete migration from Schrott24 to Metaloop, moving the customer base from manual email workflows to a modern self-service experience. I designed and launched the portal's first core modules ("Materials" & "Pickups"), giving wholesale sellers real-time visibility into their contract data. This shift to self-service slashed our internal operational workload and significantly cut down order errors by surfacing structured data at a glance.
I helped move the agency from old-school advertising into the digital space. My main job was to figure out the new creative direction and make sure it actually worked for the clients. We ran big, integrated campaigns (like those for FAN Courier and a few major banks), often with budgets up to €1M. I built up and mentored a cross-functional team, setting up clearer ways for us to work.
I was the link between the designers, developers, and the overall strategy team. I managed the full lifecycle of complex projects, making sure the creative vision made it into production on time and without losing quality. I managed project planning and timelines for comprehensive campaigns, coordinating the delivery of all digital and print assets so they were on budget and on schedule.
My focus was on creating design systems and scalable visual languages. I took client briefs and translated them into complete brand identities and marketing materials. I managed projects from the initial concept through to final production. I ensured visual consistency across all touch points, from web typography and digital interfaces to physical assets.
Graphic Designer & DTP Specialist: Designed and executed layouts for magazines, brochures, and marketing collateral from concept to completion. Oversaw the entire DTP and pre-press workflow, ensuring high-quality print output.
Graphic Designer & DTP: Managed the pre-press process for all print production. Responsible for technical file verification, color correction, imposition, and preparing final plates for printing.