San Antonio, Texas, United States
Data-oriented marketing professional in a fast-paced environment developing high-impact and memorable strategies and delivering effective projects. Exceptional communication skills through various channels and a natural collaborator. Passionate about all aspects of the creative process, from strong agency relationships down to the details.
Brainstorm new content to grow online social presence Utilize brand's social media platforms (Facebook, Tiktok, Zalo, etc.) to increase customer awareness
Developed and created marketing collaterals for complimentary drinks and menus to maintain positive reviews at 70% on Google Maps Created promotional strategies for nail services to increase traffic by 20% during the promotional periods Managed marketing budgets effectively and maximizing return on ROI for at least 30% for all services
Sales, upselling, and customer service
Partnered with the United Nations to launch a PR campaign called Wild For Life, resulting in an increase of 110% media coverage during a 3 months campaign Renovated brand's website by producing eye-catching layouts, writing brand's stories and ensuring smooth UI experience resulting in 40% increase in user's traffic in 5 months later Used analytic tools to measure marketing campaigns performance, track client acquisition costs, and optimize marketing strategies based on data-driven insights to ensure at least 35% Return On Investment (ROI) for all menu's items Conducted a market insight survey through a research agency with 100 participants to come up with seasonal menus resulting in an increase in 20% transaction count (TC)
Developed and posted content, interacted with customers and followers, and resolved their queries Stayed up to date with social media trends and monitored competitors, Search engine optimization (SEO), and traffic
Organized and promoted student events to increase mental health awareness and attract future students with at least 100 participants for each event Produced engaging visual and written content for marketing materials, including social media posts and email newsletters to reach at least 400 students for each event