Greater Boston
I am a graduate student at MGH Institute of Health Professions, pursuing a Master's degree in Speech-Language Pathology. With academic foundations in Journalism from Northwestern University and advanced studies in Technology, Innovation, and Education at Harvard Graduate School of Education, I have honed my skills across diverse industries. My professional background includes roles in digital merchandising, marketing strategy, and content development for globally recognized brands such as Hasbro. These experiences have equipped me with a strong foundation in communication strategies and data-driven decision-making. At MGH Institute of Health Professions, I am part of an institution that offers cutting-edge programs across various disciplines including Nursing, Communication Sciences and Disorders, Physical Therapy, Occupational Therapy, and more. The institute’s mission to "Learn. Lead. Care. Together." resonates deeply with me as it emphasizes collaboration alongside expert practitioners to transform healthcare outcomes. Feel free to reach out if you'd like to learn more about my journey!
• Freelance marketing consultancy focusing on content strategy, analytics, and social media marketing • Focused on clients in the SaaS and Cannabis industries
• Manage SEO & Content Strategy, developing shopper personas and conducting SEO keyword research for Star Wars brand segment • Automate processes for large scale content distribution using e-commerce copy templating and Python, saving time and ensuring accuracy • Collaborate with engineering, marketing, package design, and executive teams to develop language that effectively communicates product features and meets revenue goals • Develop and maintain the brand tone of voice in written communications for leading global toy brands with over $300 million in annual revenue • Pitch, write, edit and proofread package copy, technical instructions, e-commerce SEO copy, and blog items for Star Wars toy brand