Dana Al Salem

Founder & CEO at FanFactory Ltd

London, England, United Kingdom

About

Fan Factory is a tech services agency that specializes in increasing sales for brands throughout the digital consumer journey. As we believe the consumer is a pillar of brand success, we focus on proprietary technology solutions and methodology that focuses on the consumer experience, engagement and conversions. Our expertise lies in driving consumers to become fans and fans to become customers. With 83% of online consumers purchasing based upon recommendation, the importance of creating a unified network of services and underlying data mining is critical to understanding your brand customers and increasing revenue. From consumer intelligence data and predictive consumer trends to full implementation and execution of online brand strategies, we offer custom solutions to the needs of clients, from early stage cycles to large international conglomerates. We specialize in 1. Identifying where future customers are 2. Capturing & increasing customer databases 3. Increasing customer engagement & creating brand advocates 4. Forecasting customer growth trends & market opportunities 5. Determining multi brand customer cross-over correlations Clients include AEG, Inter Milan, Gerard Darel, O2 Arena, Glory Sports International, Rotana, FNAC, Universal

Experience

  • CEO & Chairman at FanFactory Ltd.
    Jan 2007 - Present · 19 yrs 7 mos

  • Founder & CEO at Lost Records
    Feb 2005 - Jan 2007 · 2 yrs

  • Director Bus Dev at Bruce Dunlop & Associates
    Aug 2002 - Mar 2005 · 2 yrs 8 mos

  • Yahoo! Europe (6 yrs 2 mos)
    • Business and Commerce Senior Producer
      Mar 1999 - Jun 2002 · 3 yrs 4 mos

    • Founding Member Yahoo! Europe
      May 1996 - Mar 1999 · 2 yrs 11 mos

  • Co Founder at Clockwork
    Mar 1994 - Apr 1996 · 2 yrs 2 mos