New York, New York, United States
Marketing expert with a specialization in developing breakthrough customer experiences and communications. Uniquely positioned with both business and creative credibility, driving creative and operational excellence to meet business needs. Excels at standing up teams and creating positive culture, processes and partnerships.
Leads marketing strategy and plan development for Consumer Home portfolio. Analyzes business unit inputs to develop strategic brief and narrative, along with the marketing plan, for core team execution. Collaborates with stakeholders to gain alignment on plan components. Evaluates campaign and plan performance against business KPIs to recommend optimizations.
Led the creative strategy for retail, digital and social, shaping the narrative to optimally present the Verizon value proposition to customers. Developed integrated comms plans to ensure consistency, while optimizing for how customers shop within and across channels. Partnered with multiple stakeholder groups to align priorities and identify areas of opportunity for driving the business in new ways. Built team with new capabilities, driving new ways of working.
Directed integrated retail experience plans including communications, visual merchandising and physical elements. Managed intake of new team functions and staff, implementing an optimized structure.