Tel Aviv-Yafo, Tel Aviv District, Israel
Welcome to my page, thanks so much for stopping by! I'm a high performing data-driven, global product marketing manager (B2B). With vast experience in marketing and content management, I believe it is vital to do the necessary homework and think of the best strategies to create those fruitful business opportunities and drive sustainable revenue growth. My primary focus has always been exemplary communication combined with a strong digital presence to foster continuous client engagement. For any further information feel free to contact me ⭐Marketing Executive ⭐Content Manager ⭐ Digital Marketing ⭐ Marketing Strategies⭐,Social Media ⭐Go-To-Market ⭐Leadership ⭐Positioning ⭐Storytelling ⭐Brand building ⭐Strategic Planning ⭐Public & Media Relations ⭐Customer Marketing ⭐Demand Generation
►Owned and optimized multi-channel demand generation programs across outbound, paid, email, ads, webinars and events ► Built and executed high-impact campaigns and automated workflows to drive pipeline progression ► Designed and managed scalable HubSpot programs for campaign automation, funnel tracking, and lead management ► Planned and executed global industry events and webinars, ensuring seamless execution and measurable impact ► Partnered with Sales and BDRs to refine lead scoring, handoff, and follow-up strategies for stronger conversions ► Delivered reporting on campaign performance, pipeline contribution, and growth trends to guide strategy
► Define marketing strategies to support the Ignite overall strategies and objective: drive customer engagement and nurture their journey using rich media and content narratives (including blog posts, whitepapers, reports, webinars, infographics, etc.). ► Develop a comprehensive marketing plan and oversee its day-to-day implementation Plan and organize marketing functions and operations. Create and oversee content creation, including copy, design, video, web, podcast, etc. ► Build and manage a daily social media Gantt. Create posts embedding the program's content and highlights. ► Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press, events and speaking opportunities, thought leadership etc.) to support Ignite deal flow. ► Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content. ► Establish closed-loop analytic to understand how our inbound marketing activity turns into qualified leads, and continually refine our process to convert to desired results. ► Research and evaluate competitor marketing and digital content, monitor and forecast marketing trends ► Manage external vendors i.e. graphic designers, PR and other professionals
► Conduct market and competitor research and analyses to stay knowledgeable of industry ► Develop and oversee all marketing assets such as blog posts, whitepapers, eBooks, articles and videos. Incorporate into demand gen marketing strategy plan ► Define messaging strategy and build cohesive and consistent messaging across all collateral and presentations to promote Xyte's capabilities ► Ability to take technical concepts and translate them into meaningful terms that resonate with target markets and personas and explain competitive differentiation ► Lead special projects such as media collaborations, PR releases, partnerships and sponsorships ► Lead campaigns from ideation, execution, to data analysis and recapping
► Worked closely with all internal departments to develop annual marketing plans/strategies, including market analysis and customer segmentation for optimization of revenue. ► Initiated webinars as a substitute for conferences during 2020. Organized over 85 webinars and virtual events for executive management with over 7000 participants ► Led 2 strategical organizational projects: Project management of new English and Hebrew website in WordPress. In 2020 the site attracted over 99K new user visits. ► Served as a source for expertise in the organization for all marketing channels and digital assets: Facebook, LinkedIn, YouTube, Google Ads, Google Analytics, WordPress, Mail Chimp and Canva. ► Created landing pages and ad-copy, reviewing, measuring and optimizing PPC campaigns for Facebook, LinkedIn and Google. ► Conceptualized, pitched, researched, and wrote content for online social media, internal employee newsletter and client newsletter.