Dan Soviero

Building the First +$1B Youth Sports Infrastructure Platform Designed to Leave No Kid Behind! | Founder & CEO @ Signature Athletics | 3x Inc Magazine Best Places to Work | Forbes 30U30 Sports

Tampa, Florida, United States

About

On a mission to get +10M new kids playing youth sports by 2030! Blessed to have the privilege to spend the last 10 years building the future of youth sports! Signature Athletics is the first athlete-led youth sports ecosystem built to make high-quality, community-first programming more scalable, sustainable, and accessible to all. Through a portfolio of purpose-built brands, we’re building and acquiring the infrastructure to grow the game the right way: ✅ Signature Athletics (Parent Co.) The Acquirer of choice for the best Youth Sports Operators! The most active M&A player in youth sports Home to the largest youth sports investor newsletter - "Youth Sports Investor Report" ✅ Signature Locker The #1 Platform for On-Demand Uniforms & Team Stores in Sport Powered by Athletech™ — giving teams fast, reliable gear with zero inventory headaches. ✅ Signature Sports Brands Empowering Elite Youth Sports Programs to Scale Impact Product Model: Land/Expand - All Skill - All Sport - All Age Community Based Franchise and licensing platform built for growth-focused directors and clubs ✅ Signature Media The LARGEST (350M impressions/annum) youth sports sponsorship covering +150K youth uniforms The Youth Sports Parent Hub (coming soon - resource center full of value for sports parents) The #1 Youth Sports Newsletter & LinkedIn Thought Leadership Platform ✅ Signature Growth Services The Engine Behind the Ecosystem Our internal operating engine (The Signature System™) driving results in finance, accounting, business administration, client experience, marketing, and people operations across the ecosystem. ✅ Signature Foundation [Funded by 10% of Profits from Signature Athletics) Funding +15,000 Free Try Sports Days to get 10M new kids in sports by 2030 Access for All. The No Kid Left Behind Signature Scholarship Fund™ Covering the cost of youth sports + travel so every kid has the chance to play. Together, these brands form a vertically integrated platform for athlete-led growth. And we’re just getting started. If you believe every kid deserves the chance to experience what sports gave us... Let’s build the future of youth sports, together.

Experience

  • CEO & Founder at Signature Athletics
    Jun 2016 - Present · 10 yrs 1 mo

    At Signature Athletics, our mission is simple: To give 10 million kids access to the same experiences we were all fortunate to have through sport by 2030. We are building the first scalable system in youth sports so every child has the chance to play, and every family and program can access the tools they need to succeed. The Signature Athletics platform brings technology, supply chain, media sponsorship, and community initiatives together into one compounding growth engine.

  • Founder & CEO at Signature Media
    Jul 2024 - Present · 2 yrs

    Driving change in youth sports by building platforms that inspire and scale impact. Our mission is clear: cut the cost of youth sports in half by 2030 Media Company + Sponsorship Agency Through our owned channels across the Signature Athletics ecosystem we represent media rights for +1 billion annual impressions of educational content designed to spark positive transformation across the youth sports ecosystem. Through exclusive partnerships like our JV with Sport Ed TV partnership—the world’s #1 youth sports education and instructional content library—we’ve integrate the largest and most impactful national sponsorship package in youth sports. The result: unmatched opportunities for national brands to connect with communities while fueling meaningful change.

  • Founder & CEO at Signature Locker
    Oct 2020 - Present · 5 yrs 9 mos

    At Signature Locker, we’re fixing the broken system of ordering team uniforms and swag. No more long lead times, bulk orders, or boxes of gear to sort through. Our proprietary AthleTech platform powers on-demand production and direct-to-player delivery—customized, accurate, and fast. Our promise: • 24/7/365 team stores • Delivered in under 14 days • +99.7% success rate Trusted by 1,000+ programs +1,000,000’s of athletes worldwide — we’re changing the game in youth sports. 🔗 👉 https://signaturelocker.com/pages/signature-partner-program/

  • CEO & Founder at Signature Sports Brands
    2016 - Present · 10 yrs 6 mos

    Signature Sports Brands is here to scale your impact without burning you out. We invest in people, not just programs, empowering you with the tools, systems, and team to grow sustainably while staying focused on what matters: coaching, culture, and community. What You Get: ✅ Acquisition or partnership paths for qualified programs ✅ Shared services across finance, HR, customer experience, and tech ✅ Built-in access to Signature Locker, Signature Media, and the full ecosystem ✅ Transparent terms, personalized support, and aligned growth plans ✅ Mission-first, operator-aligned structure We don’t buy programs. We back leaders.

  • Co Founder & Board Member at Signature Foundation
    Jan 2018 - Present · 8 yrs 6 mos

    Our vision is to empower market leaders to provide opportunities for sports locally and internationally. Signature-Foundation.org We do this through domestic and international grow the game initiatives!