Los Angeles Metropolitan Area
Dan has over 12 years of experience leading creative and marketing orgs for influential brands, such as BlockFi, Forbes, and Live Nation. He currently leads Marketing at Blockworks, the leading crypto media and podcast network. As a true creative and crypto enjooyer, Dan leverages his expertise in cryptocurrency, non-fungible tokens (NFTs), and branding to craft content, events, and go to market strategies for Blockworks' clients and audience. He is passionate about educating and empowering people to understand and participate in the crypto economy. He has won multiple awards for his innovative and impactful campaigns and designs.
I led a team of 13 creatives across paid advertising, organic content, social media, product marketing, design & brand. I joined BlockFi in 2019 as their first creative hire and quickly made an impact by growing our daily active users through organic marketing and social content, while assembling a world-class creative team comprised of marketers, copywriters, designers, and video production. Achievements: -Established social following -Crafted the brand vision -Assembled a 12 person creative organization -Designed organic growth content strategy -Drove funded accounts and waitlist signups/ leads -Marketed BlockFi Bitcoin Rewards Card Skills: -Performance marketing -Advertising -Brand management -Product marketing -Community engagement I launched the BlockFi Bitcoin Rewards Credit Card and wore many hats at BlockFi.
I executed Forbes' sales and marketing strategy while crafting idea led programs that resonated with our top 50 advertisers. I conceptualized programs designed to attract younger audiences, shift brand perception and generate revenue. His expertise touches five key areas of Forbes’ business: pre / post sale design, ad product, live events, insights and branded content.
Worked with sales operations and marketing team to create compelling designs (presentations, product videos, email blasts) to help achieve sales and product adoption objectives Visually integrated typographic, photographic, and illustrative elements to create high-impact design for web and print Designed sales presentation materials, comps, advertising units, and websites - working collaboratively with executives, project managers and sales team Performed photo retouching/resizing/color correction and obtained all rights to photos Responsible for design, production and maintenance of artist websites, landing pages, and rich media ad units Job Highlights: -Web Design -Banner Design -Newsletter Design -Digital Ad Design -Marketing Landing Page Design -Ticketing Site Design -Web/e-commerce site programming -3,000 musical artists -Diverse client list