New York City Metropolitan Area
The hardest part of any ambitious idea is not creating it. It is getting people, institutions, and systems to move in the same direction. For more than 26 years, I have worked at the intersection of government, business, culture, and public life, leading high-visibility initiatives where success depends on aligning competing priorities, understanding human behavior, and delivering under intense public and political scrutiny. My work has centered on a simple reality: strategy is only meaningful if it works in practice. The gap between intention and execution is where most ambitious ideas fail. That gap is where I spend my time. In a world where attention is fragmented and the bar to get people to show up, participate, and engage has never been higher, I focus on what it takes to move people from interest to action. Whether designing major public experiences, building public-private partnerships, managing complex operations, or leading initiatives involving millions of people, I bring together strategy, systems, and execution to create outcomes that have real impact. I currently serve as Executive Director for New York State Special Events at Empire State Development, where I lead New York State’s engagement with the 2026 FIFA World Cup and broader statewide initiatives. My work spans government coordination, private-sector partnerships, strategic planning, public experience design, and efforts that generate meaningful economic and civic impact. I am at my best when complexity is unavoidable, the stakes are high, and execution is the ultimate test of strategy.
Created and lead New York State’s comprehensive strategy to maximize the economic, civic, and community impact of the FIFA World Cup 2026, building a first-of-its-kind statewide initiative around the world’s largest sporting event. Developed the vision and framework for a multi-faceted public engagement effort, including large-scale public experiences, statewide community programming, youth soccer investments, and strategic partnerships designed to ensure the benefits of the World Cup reached communities across New York. Lead execution across complex public-private partnerships involving state and local government, global sports organizations, private sector partners, production teams, public safety agencies, and community stakeholders, translating a broad vision into operational reality in a high-visibility environment where successful execution is critical.
Recruited to lead the strategic transformation and modernization of Executive Operations within the Executive Chamber, implementing new structures, processes, and best practices that increased operational efficiency by 50% and strengthened the organization’s ability to execute at scale. Led the evolution of a high-performing statewide operation responsible for more than 100 high-profile gubernatorial events annually, introducing stronger planning disciplines, clearer accountability, and a culture centered on collaboration, professionalism, and continuous improvement. Managed and developed a team responsible for delivering the Governor’s most visible public engagements, overseeing complex logistics, senior government stakeholders, external partners, and rapidly evolving operational challenges. Built the operational capacity and leadership structures necessary to execute the Governor’s most visible priorities with consistency, agility, and a standard of excellence expected at the highest levels of government.wide priorities.
Helped lead the revival of New York City’s live events industry following the COVID-19 pandemic, creating and executing NYC Homecoming Week, a citywide celebration that attracted more than 100,000 participants and served as a major milestone in the City’s economic and cultural recovery. Produced the Hometown Heroes Parade, New York City’s first large-scale public gathering following the pandemic, honoring essential workers, restoring public confidence in large-scale events, and generating national media attention. Directed strategic planning, government relations, policy development, communications, permitting, and complex event operations on behalf of the Mayor’s Office, coordinating across city agencies, cultural institutions, private sector partners, and community stakeholders. Shaped NYC’s post-COVID reopening strategy, influencing event and venue policies at the highest levels.
Provided strategic advice to the Executive Director, overseeing key program issues impacting the agency’s operations. Led communication improvements and managed personnel functions, including hiring and performance reviews. Directed all public outreach efforts and collaborated with inter-agency leaders to enhance communication across departments.
Led strategic communications, brand management, and external engagement initiatives on behalf of the New York City administration, developing messaging strategies that strengthened relationships with media, public officials, business leaders, community stakeholders, and key influencers. Served as a senior communications advisor to City Hall leadership and agencies, identifying strategic opportunities, managing complex communications challenges, and aligning messaging across one of the nation’s largest and most visible municipal governments. Oversaw the continued development and governance of the NYC brand across city agencies, ensuring public-facing communications reflected a consistent identity and supported the administration’s broader strategic priorities. Exercised executive judgment in high-profile communications environments, prioritizing media opportunities and developing speeches, briefing materials, presentations, and strategic messaging for senior government officials.
Communicated the Mayor’s vision on key administration initiatives to internal officials, external stakeholders and on-the-record to members of the media. Responsible for implementing the strategic communications of the Mayor by planning for major priorities, such as Housing, Education, and high profile events. Created event metrics to track event “success” to allow for evaluation in short and long-term. Provided quality assurance on communications initiatives by overseeing the coordination across departments and individuals.
Responsible for cultivating relationships within the Administration, and building networks throughout the City of New York to ensure the priorities of the Mayor are being communicated and implemented effectively. Ensured strong collaborative relationships and enhance communication among various agencies involved in the issuance of permits. City Hall liaison to outside groups interested in producing multi-scale events within the five boroughs of New York City.