Greater St. Louis
Consumer, retailer & distributor focused executive experienced in a variety of high-ranking positions during an extensive career in the consumer packaged goods industry. Skilled in consistently driving industry growth and revenues through targeted strategies and building key partnerships. Built a legacy as both an individual contributor and collaborator as well as leader by shaping the development of numerous teams. Developed and progressed cross-functionally applying learnings from each experience in subsequent roles. Proudly maintains an ethical and loyal demeanor even in the face of adversity, staying true to organizational principles.
VideoMining is a market research firm leveraging AI and computer vision to extract shopper behavioral insights from the in-store experience, powering business growth through actionable intelligence. ● Unlock unprecedented insights for CPGs across the entire in-store experience. ● Facilitate the application of revolutionary market research practices into marketers exploration of shopper behavior. ● Develop & execute account strategies across client functions leveraging VideoMining solutions to deliver growth.
Restructuring led to a narrowing of geographic scope while expanding channel coverage to drive industry efforts. ● Led and developed 13 category professionals in various locations across a 12-state area (+$1.2 billion in beer). ● Consultant for +20 retailer buying teams aimed at fully leveraging the beer category to drive total store health. ● Spearheaded the pursuit of captaining space management practices; +70% in 4 years (+4.5K stores total). ● Strategized against company, department and team objectives securing 90-100% KPI achievement each year. ● Monitored competitive landscape and industry trends to shape joint business plans driving partner growth. ● Supervised team development and engagement (92%) in accordance with company culture & principles. ● Educated and consulted with +120 wholesalers on practices to expand area of influence beyond call points.
Invited to lead a new team of category professionals exercising the corporate initiative to lead industry growth. ● Managed unbiased, data driven insights and space processes for 33 small format chains across 24 states. ● Collaborated with sales teams and retailer personnel across 4 regions (Western U.S.) to drive industry growth. ● Furthered company initiatives by developing and presenting mutually beneficial category plans. ● Served as an ambassador for the betterment of the team, the company, the industry, and our retail partners.
Promoted into a new Director role to establish ways of working against two areas of growth within the portfolio. ● Established new processes for sales and marketing in a 7-state geography (MO, IA, KS, NE, MN, ND and SD). ● Guided region towards target achievement for Stella Artois, Goose Island, Bud Light Rita, etc. (+300K Bbls). ● Achieved +20.6% vs. volume budget with Bud Light Rita Family in 2016 (#2 rank TUS). ● Led ‘17 introduction of Craft Partner brands (+44% vs. budget) and Teavanna pilot brand (30% of TUS sales). ● Implemented pricing initiatives, retail programming and dist. drives (+8% Stella Artois trend ’17 vs. ’16). ● Coached a Midwest High End team of 7 District Managers, 4 Sales Reps and 6 Regional Craft Managers.