Dan Auer

B2B Omni-Channel Innovator - Strategy to Execution

New York City Metropolitan Area

About

Experienced digital commerce innovator with a high level of proficiency in the B2B and B2C sectors. Demonstrated success in Omni-Channel, CX, Digital Transformation, P&L Management, Product Management and Operations. I joined Ferguson in 2009 when the company acquired our pure play, ecommerce company (Faucet.com). At Ferguson, I had the opportunity to support many facets of the business over 14+ years. As a digital commerce leader, I've focused on creating relevant digital customer experiences in support of B2B and B2C omni-channel goals. My initial focus was on improving the customer experience for the decorative products/showroom business. This was accomplished by leveraging our websites to provide easy to use tools for our associates and customers to aid in product presentation and selection. Then in 2017, I focused on supporting the more traditional B2B trade segments, creating more integrated omni channel customer experiences and easy to use self service features on Ferguson.com. In 2021, I took on the responsibility for accelerating our integrated S2S capabilities. Improving our ability to provide real time product, pricing, inventory, quote/ordering, and invoicing integrations with our larger customers and industry leading SaaS partners.

Experience

  • Ferguson Enterprises (13 yrs 6 mos)
    • Sr. Director, Digital Commerce
      Oct 2017 - Feb 2023 · 5 yrs 5 mos

    • Director, Digital Commerce
      Sep 2009 - Oct 2017 · 8 yrs 2 mos

  • COO and CoFounder at Faucet.com
    Sep 1996 - Sep 2009 · 13 yrs 1 mo