Greater Annecy Area
Most brands look designed for a mood board. Not for the people who actually use them. That's the problem I solve. Branding isn't a visual problem. It's a human problem. I'm a brand strategist and designer who works from the inside out, starting with human insight, ending with a visual language that actually means something. If your product has real depth and your brand doesn't reflect that yet, let's talk.
I work with startups that have a real product and a brand that hasn't caught up to it yet. That gap is where most of the damage happens. Not because the logo is wrong, but because nobody stopped to ask what the brand actually needs to say, and to whom, and why it should be believed. My work starts there. Understanding the human truth beneath the brief before anything is made. Then building the strategy, the identity, the voice and the system around that truth, so the brand holds together not just at launch but every time someone encounters it after.
Whale is the knowledge-transfer and training platform that connects your team to their every process, best practice and procedure, in the moment of need. https://www.usewhale.io
Loctax is the first-ever collaborative tax governance platform for global in-house tax teams. It helps to achieve full control of compliance, projects, audits, transfer pricing, and all other tax responsibilities. One source of truth that enables organisations to prepare for the ESG era. At Loctax, I am leading brand design initiatives to help define, maintain and expand on the visual brand for Loctax by crafting consistent visual narratives across sales, marketing and product.
Making project management more human by building a tool that not only allows you to be productive but also takes care of the people on your team. Making them work better hours, rather than more hours. Making sure they're working on the right tasks and the right amount of them. Making sure you have an idea of what lies ahead whilst tackling what is important now.
We work and collaborate with companies of all sizes, through design sprints or brand worshops, on solidifying their strategy, improve their products, innovate on completely new verticals or simply to better build their brand.