Greenville, South Carolina, United States
Working to help businesses create and optimize marketing experiences that earn a reaction. My focus is on helping brands form better relationships with their audience by prioritizing user experience and engagement across every channel.
Enabled this B2B agency’s transition from a web development shop to a full-service digital marketing agency by building a stronger foundation for client relationship management and designing customized digital marketing plans to meet client targets.
Oversaw all aspects of this B2B agency’s digital marketing strategy, strengthening its core capabilities and operational efficiency to increase client revenue. Directed agency’s digital steering committee and mentored team on digital tactics.
Directed this cycling brand’s six-month website redesign that consisted of merging eight websites into a single experience. Increased unique users by 133% and grew organic search traffic by 86.7%. Overhauled the website’s architecture and content strategy, and constructed wireframes before identifying an agency to lead development, saving the brand at least 50% in additional costs by conducting planning in-house. Managed ad campaigns that delivered a 7.2 ROAS.