Damien Haas

About

● 20 years experience focused on Online ● Asia E-Commerce veteran (since 2006) ● E-Commerce, Digital, Social media, CRM expert ● Beauty, Luxury, Footwear expert Digital business all-rounder: • Digital strategy • P&L management • ECommerce channels (brand·com, marketplaces, retailer·com) • Omni-channel • Digital Media • Search (SEM/SEO) • Websites launches/optimization • User experience (UI, UX) • CRM (loyalty, segmentation) • E-mail marketing • Social Media • Mobile • Analytics • Customer service • Merchandising • Project management • Team leadership

Experience

• Dyson (2 yrs)
  • Director, Global E-Commerce
    Jul 2025 - Present · 1 yr

    Global E-Commerce Lead for Trading & Performance, across Dyson.com & Marketplaces (EBay, Tmall, Shopee, TikTok Shop, Naver, Rakuten, Trendyol...). • 37 Countries across Americas, Asia, Europe, Middle-East • Revenue: GBP x,xxx m

  • Director, Direct-To-Consumer (E-Commerce + Retail) • Asia-Pacific
    Jul 2024 - Jun 2025 · 1 yr

    Lead Direct-To-Consumer business for Dyson in Asia-Pacific / E-Commerce & Retail • Countries: Korea, Japan, Australia, South-East Asia, India • Revenue: GBP xxx m

• The Estée Lauder Companies Inc. (Singapore)
  • Online (E-Commerce) Director • MAC, Asia-Pacific
    Jun 2022 - Jul 2024 · 2 yrs 2 mos

    Lead E-Commerce business across 4 channels: Marketplaces (Kakao, Rakuten, Lazada, Momo...), Brand.com, Retailers.com, Pure Players. • Countries: Korea, Japan, Australia, South-East Asia, Taiwan, Hong Kong • Revenue: USD xx m

  • Online (E-Commerce) Director • South-East Asia
    Apr 2018 - May 2022 · 4 yrs 2 mos

    Lead E-Commerce business across 3 channels: Marketplace (Lazada), Brand.com, Retailers.com (Sephora, Central). • Brands: M·A·C, Estée Lauder, Clinique, Origins, Bobbi Brown, La Mer, Jo Malone... • Countries: Thailand, Singapore, Malaysia, Philippines, Vietnam, Indonesia • Revenue: USD xxx m

• Head of Digital & ECommerce • Asia at Crabtree & Evelyn
  Oct 2017 - Mar 2018 · 6 mos

  Fixed-term consulting mission to develop Digital strategy for Asia and launch E-Commerce.

• E-Commerce Director • Asia-Pacific at Crocs
  Jan 2014 - Jun 2017 · 3 yrs 6 mos

  Lead E-Commerce business for Crocs across Asia-Pacific › Traffic/media, promotions, maintenance, merchandising, content production, omni-channel. › Full P&L ownership. • Countries: China (TMall, JD), Japan, Korea, Australia, Singapore • Revenue: USD 48 m

• L'Oréal (8 yrs 1 mo)
  • Head of E-Commerce • China, Luxury Brands
    Jan 2013 - Oct 2013 · 10 mos

    Lead E-Commerce activity of L’Oréal Luxury brands: › Build traffic (search, media, e-mail) › Create promotions & manage product offer › Pilot websites launches and evolutions › Coordinate 3rd parties Full P&L ownership. • Brands: Lancôme, Kiehl's, Biotherm, Shu Uemura, Helena Rubinstein, Giorgio Armani, Clarisonic. • Revenue: EUR 18 m

  • Head of Digital • Asia-Pacific, Luxury Brands
    Jan 2011 - Dec 2012 · 2 yrs

    Define digital strategy, related KPIs and roadmap for L’Oréal Luxury brands in Asia-Pacific: › Define and deploy e-commerce business models throughout the Zone › Build user experiences through Internet websites, social platforms, mobile › Develop headquarter teams’ understanding of Asian digital market › Accelerate digitalization of the Zone, adapt organizations and evangelize new trends • Scope: ECommerce - Digital Marketing - CRM • Countries: China, Korea, Japan, Taiwan, Hong Kong, Australia, Singapore, Thailand, Malaysia, India.

  • Marketing Product Manager • La Roche-Posay, Asia products / Men
    Mar 2009 - Dec 2010 · 1 yr 10 mos

    › Manage products portfolio evolution (market analysis, development opportunities, animations) › Develop full marketing mix: concept, formula, packaging, communication › Coordinate multi-functional team: R&D, industrial development, logistics, evaluation labs