France
Conception bout en bout du Media Portal du groupe (20k utilisateurs) au sein de l'équipe CMS de la direction E-Commerce : - Définition de la vision et de la stratégie produit - Cadrage du discovery - Définition et lancement du MVP
> FRENCH INSTITUTE OF SOUTH AFRICA Digital Lab of Africa - Support in defining the ambitions of the incubator - 1 month (English) • Workshops to define the scope and vision with management • Interviews of program actors • Leading of co-construction workshops to define the strategic plan, the value proposition of the program and functionalities of the digital platform linked > TV5MONDE European Sales & Marketing Direction - OTT Product Manager - 1 year • Definition of product vision and strategy • Creation of the user journey and the promotion of programming • Definition of the functional architecture and specifications • Management of the public call for tenders (writing of requirement specifications, provider selection, contract negotiations) • Building and prioritization of the backlog • Definition of the roadmap • Agile project management • Building of the partnership strategy with TV manufacturers > ACCOR HOTELS B2B Department - functional benchmark of the group competitive environment on the business travel market - 2 months • Definition of the evaluation, rating and weight grid • Analysis of the Accor and competitors customer journey • Delivery of recommendations
Thinkmarket is a leading management consulting firm in Business Shift Consulting. We support more than 50 clients in over 10 different industries in their business transformation challenges. > FRANCE TV Digital Department - OTT Lead Product Owner for AVOD platform - ongoing • Definition of the product vision and strategy in an OKR logic • Design and prioritization of the roadmap • Definition of the delivery strategy and management of calls for tender for development service providing • Management of the product run : user stories writing, animation of the ceremonies, delivery management • Definition of the KPIs and product performance monitoring > INA - madelen Digital Department - Product Manager web/Android/iOS for SVOD plateform - 6 months • Collection of the requirements • Writing of specifications • Wireframing (AXURE) • Product management in agile mode (REDMINE) • Definition of a distribution alternative with Amazon Channel • Market research to optimize product functionalities (payment module, sponsorship program, subscription management) > INTERNAL CONTRIBUTIONS • Development of internal training on Product Management • Realization of business propositions • Contribution to the "Relationship Strategy" expertise of the firm with writing of articles and content sharing • Contribution to "Hyperpersonalization" webinar for the Marketing department of a transportation group
Prise en charge de l'application (iOS, Android) et du site web SVOD de l’INA, madelen, dans l’objectif de développer ses usages et fidéliser ses utilisateurs. • Collecte du besoin • Rédaction des spécifications • Maquettage • Pilotage produit en méthodologie agile • Cadrage d’une alternative de distribution Amazon Channel • Etude de marché d’optimisation produit (module de paiement, parcours de parrainage, gestion de l’abonnement)
Pilotage de l’ambition “TV first” définie par la Direction sur ses produits vidéo live et replay sur Smart TV et boxs opérateurs correspondant à 60% des audiences pour plus de 6 millions d’utilisateurs • Définition de la vision et de la stratégie produit dans une logique OKR • Conception et pilotage de la roadmap, gestion de la priorisation • Définition de la stratégie de pilotage des prestataires de développement et gestion des appels d’offre • Gestion du run : rédaction des user stories, animation des cérémonies, gestion du delivery • Définition des KPI et suivi des performances produit