Damien Mason

CEO & Co-Founder at FlexiBod

Ireland

About

CEO and Co-Founder of FlexiBod. With a science led approach, we develop innovative products that improve the performance and biomechanics of your body. Prior to this, over 10 years’ experience working in Irelands largest company CRH, with turnover in excess of €24bn and 90,000 employees globally. Worked as a Mechanical Engineer initially, and then progressed to work globally in technical, commercial & managerial roles. Responsible for project managing €25m out of a total of €200m in the construction of a state of the art cement plant in Ireland. Qualified as chartered management accountant in 2014. Recent roles were Development Analyst in the M&A Dept and Senior Performance & Innovation Specialist for the Group where I had significant responsibility in the €6.5bn acquisition of Lafarge Holcim assets. Passionate about sports, engineering and design, FlexiBod develops solutions that build on the complexity and simplicity of human movement. FlexiBod...Innovation For Your Body.

Experience

  • CEO at FlexiBod
    Sep 2015 - Present · 10 yrs 10 mos

    With a science led approach, FlexiBod develops innovative products that improve the performance and biomechanics of your body.

  • CRH (Dublin)
    • Senior Performance & Innovation Specialist
      Sep 2014 - Sep 2015 · 1 yr 1 mo

      Design and implementation of KPIs (financial, operational, and commercial) that identify and capture value creation within the business. Understanding the real drivers of performance and value, and leveraging the scale of the company platform and global network to drive growth and innovation.

    • Development Analyst
      Jun 2012 - Aug 2014 · 2 yrs 3 mos

      Led strategic reviews of multiple subsidiaries/divisions. Developed detailed financial models to determine the enterprise value of target entities. Deals ranged from €10m to €400m. Responsible for detailed due diligence investigations on multiple continents often leading to full board proposals.

    • Performance Manager
      Aug 2009 - Jul 2012 · 3 yrs

      Managed the collection, consolidation, and analysis of technical, financial, and environmental data from all group cement companies, spanning Europe, America and Asia, reviewing KPIs and performance trends, with a strong focus on operational efficiency, costs, best practice, and areas for improvement.

  • Irish Cement Limited (Drogheda)
    • Project Section Manager
      Dec 2006 - Aug 2009 · 2 yrs 9 mos

      Directly responsible for €25m of a €200m total investment in a new cement plant, finishing on time, and within budget. Seconded to Copenhagen for 7 months during this to work directly with main equipment designers.

    • Maintenance Engineer
      Sep 2004 - Nov 2006 · 2 yrs 3 mos

      Management of various plant areas within the Maintenance Department.