Greater Milwaukee
Born and raised in Italy, I developed a deep-rooted passion for wine that has shaped both my personal and professional life. Over the past decade, I have gained extensive experience in the wine industry, having worked across a wide range of disciplines, from production and import-export to distribution, tasting, food pairings, promotion, and sales. My journey in the wine sector has given me a comprehensive understanding of the entire supply chain and the intricacies involved in bringing high-quality wines to the global market. Throughout my career, I have cultivated expertise in creating and executing strategies to promote and sell wine, while also developing strong relationships with distributors, retailers, and customers. I am passionate about leveraging my knowledge of the industry to elevate wine brands and provide memorable experiences for wine enthusiasts. My ability to navigate both the technical and commercial aspects of the wine world has allowed me to successfully drive growth, expand market reach, and contribute to the long-term success of the businesses I’ve been a part of.
-Promote the use of Winebow’s portfolio throughout regional markets specifically aimed at the retail chain industry -Being the point person for select retail sites to merchandise specific products to train customer sells -Develops a marketing and sales strategic plan in order to maximize wine distribution within an established or growing customer base -Manage to monitor sales growth and market penetration
- Represent different brands of food and beverage in public settings, such as stores, to increase brand awareness and sales
- Plan the day’s route and visit stores based on sales priorities and promotional needs - Monitor stock level, set up promotional displays and highlight key products to draw customer attention - Monitor sales performance and generate reports on alcohol product sales
Tracked warehouse stock and managed delivery routes - Trained staff in the warehouse and monitored/adjusted processes for the safety and efficiency of the team - Updated sales representatives about products and logistics - Hosted wine tasting events through customer interaction, wine education, and sales-
- Attended to customers at an authentic Italian restaurant through serving, bartending and POS system - Managed the stock of alcohol, re-ordered wine from each supplier, maintained positive relationships with distributors, and regularly updated the wine list - Led wine tastings to train staff and educate customers on wine history and flavor profile