Brisbane, Queensland, Australia
I’m a strategic marketing leader with over 20 years’ experience across retail, media and sport, focused on aligning brand, customer strategy and organisational growth. My career has been shaped by working in both commercial and stakeholder-driven environments, giving me a clear understanding of how marketing contributes to broader business outcomes. I’ve led CRM and lifecycle strategies, integrated campaigns and digital platforms that have improved engagement, influenced customer behaviour and supported sustainable growth. In my current role as General Manager, Marketing & Communications at UniSport Australia, I lead marketing, communications, digital and partnerships across the organisation, working closely with the CEO and executive team to deliver strategy aligned to whole-of-business priorities. I’ve delivered partnerships with brands including Guzman y Gomez, Red Bull, Mainfrieght and Molten, and previously led marketing in a retail environment with direct accountability for revenue and EBITDA performance, building CRM-driven customer strategies and performance-led channel approaches to improve efficiency and outcomes. I’m particularly interested in ensuring marketing plays a central role in shaping organisational direction, driving growth and improving customer experience, while continuing to broaden my contribution across the business. Always open to connecting with others working across marketing, partnerships and growth.
Lead marketing, communications, digital platforms and partnerships across UniSport Australia, working closely with the CEO and executive team to deliver strategy aligned to whole-of-business priorities. Key contributions: Own brand, marketing, communications, digital and partnership strategy across a national sporting body representing 40+ universities Developed and implemented a whole-of-organisation marketing strategy, aligned to strategic priorities and endorsed by executive leadership and board Led partnership strategy, structuring and delivering agreements with brands including Guzman y Gomez, Red Bull, Molten and Mainfreight Delivered consistent growth across audience (+10–15%) and engagement (100%+), alongside record performance across key properties including the University Basketball League Led digital transformation initiatives, including the design and delivery of multiple websites and improved user journeys Built and scaled the marketing function, improving capability, reporting and execution across the organisation Provide strategic leadership across CAS, NISF and ACC, and advisory input into World Masters Games 2029
Founded and led a children’s publishing business, managing strategy, partnerships, production and distribution. Developed and delivered a globally licensed product in partnership with Arsenal FC, overseeing the full lifecycle from concept through to market. Key contributions: * Secured and managed international licensing partnership, aligning brand, content and commercial objectives * Led product development, content creation and production for a globally recognised sports brand * Built and executed go-to-market strategy across multiple regions and channels * Delivered global distribution, with I am Gunnersaurus selling out internationally * Managed all commercial, operational and marketing functions as co-founder Business remains active, with future growth subject to timing and capital priorities.
Lead the project management of all promotion and capsule executions across EB Games and Zing Pop Culture. Collaborating closely with internal key stakeholders to coordinate campaigns tailored for a diverse array of promotions, capsules and product releases. Oversee the marketing execution of the promotion and capsule calendar, ensuring seamless coordination from start to finish.
Delivered commercial partnerships and community marketing initiatives during a critical growth period, including the lead-up to and delivery of the FIFA Women’s World Cup 2023. Key contributions: * Secured a major partnership with Procter & Gamble, supporting activation during the FIFA Women’s World Cup 2023 * Managed partnership delivery throughout the tournament, ensuring alignment between sponsor objectives and event execution * Expanded role from commercial partnerships into community marketing, leading grassroots brand initiatives across clubs nationwide * Structured and secured a multi-year partnership with MILO to support the Fantails programme, driving increased participation among young girls in football * Supported commercial strategy and procurement processes, including contributing to supplier transition discussions from Nike to Puma * Contributed to broadcast strategy shift, supporting the transition from paywalled coverage to free-to-air platforms (FIFA+) to increase accessibility and audience reach
Delivered commercial strategy and partnership development within the Brand & Partnerships team. Key contributions: * Identified and secured new partnership opportunities through tailored commercial propositions * Contributed to new revenue streams including digital, broadcast and international opportunities * Supported cross-functional marketing and commercial delivery across campaigns and partner activations
Led marketing across retail, eCommerce and membership platforms in a multi-brand sporting goods business, with direct accountability for revenue growth and EBITDA performance. Key contributions: * Delivered an integrated marketing strategy across retail, digital, broadcast and in-store channels * Contributed to exceptional EBITDA growth through improved marketing effectiveness and commercial alignment * Supported eCommerce and loyalty initiatives, including the MyGolfLife and MyCycleLife rewards programme launch, integrating loyalty, data and personalised marketing * Directed paid media strategy across Google and Meta, optimising targeting, creative and spend allocation * Managed cross-functional teams and external partners to deliver scalable campaigns for brands Managed brand and marketing strategy across international retail brands, aligning global direction with local execution. Key contributions: * Delivered brand growth across multiple categories, including a significant increase in market share for TaylorMade and ECCO Golf * Led product launches and campaign delivery across wholesale and owned retail environments * Managed international stakeholder relationships to align global and local strategies
Led marketing for a key retail division, driving brand growth and customer acquisition. Key contributions: * Delivered integrated campaigns across digital, retail and media channels * Built strong supplier and partner relationships to optimise campaign performance * Contributed to sustained growth in foot traffic and engagement