New York City Metropolitan Area
Global Chief Marketing Officer with more than two decades of experience leading growth, GTM strategy, and organizational transformation across the marketing, tech, and media sectors. I’ve guided three successful exits by building scalable marketing engines that connect strategy to measurable business outcomes. Today, I oversee the brand and growth strategy at Tinuiti — a 1,200+ person independent full-funnel media firm that successfully exited to New Mountain Capital in 2020. My team of 40+ spans growth, GTM, product marketing, martech, communications, ABX, research & content marketing and sales development — and we were honored with the Grand Stevie Award for Most Awarded Marketing Department. Across my career, I’ve built and scaled marketing organizations at Merkle and Havas, integrating M&A, developing go-to-market systems across global markets, and driving measurable revenue performance. I’m equally comfortable in the boardroom and the war room — bridging creative vision with operational execution to create alignment between marketing, product, and revenue teams. My industry expertise spans B2B, CPG, F&B, Retail, Beauty, Sports Apparel, and Health & Wellness for iconic brands such as Poppi, e.l.f. Beauty, DSW, Brooks Running, Pernod Ricard, Coca-Cola, and Avocados from Mexico. I lead with empathy and passion — building high-functioning teams that scale globally while remaining deeply accountable to growth, brand performance, and value creation.
CMO at Tinuiti | 1,200+ employees | Acquired by New Mountain Capital in 2020 Executive team leader overseeing growth strategy, GTM, and brand positioning for a leading full-funnel marketing firm. - Directed a 45-person team across brand, comms, demand generation, growth, research, content marketing, martech, and SDR functions. - Led rebrand/repositioning, integration and growth plans for M&A (includes six acquisitions: CPC Strategy, Email Aptitude, OrionCKB, Bliss Point, Ortega Group and Ampush). - Launched Tinuiti’s award-winning proprietary and patented technology suite, Bliss Point by Tinuiti, which received the highest possible score in Media Planning, Measurement and Attribution Criteria in The Forrester Wave: Media Management Services, Q4 2024. Prior to this, developed the brand and positioning for Tinuiti’s first-ever analytics platform, Mobius, increasing shareholder value ahead of a successful exit. - Increased marketing-influenced revenue year-over-year since 2018, consistently moving Tinuiti upmarket, with 5x company growth in the first four years. - Improved deal size by 63% in the first-year following rebrand and positioned the company for acquisition by New Mountain Capital. - Top Women in Media Award (Change-Maker), Adweek Media All Stars Award, OnCon Icon Awards: Top 10 Marketers, Winner of Grand Stevie (Most Awarded Marketing Department) & Gold Stevie (Marketing Executive of the Year).
- Head of marketing for Merkle in the Americas, running a department of over 30 cross-functional marketers to drive brand awareness, new customer acquisition, customer retention, culture and revenue - Develop and manage global marketing platform (systems/processes) for how Merkle will go-to-market in other regions and how these efforts are integrated into one system of record. Efforts include preparing for GDPR, hiring of APAC marketing team, supporting EMEA ramping, etc. - Pivoted internal resources to focus on client-centric marketing, including account-based marketing (ABM) roll-out - Generated three consecutive years of double-digit lead growth and tripled the size of the database - Increased average deal-size of marketing generated opportunities 16% Y/Y from 2016 to 2017, with marketing program contributing over $30 million in recognized revenue
I joined Merkle through acquisition in 2014 and we were immediately given the arduous task of pivoting Merkle’s marketing approach from corporate branding to one focused on lead/demand generation, essentially launching the next generation of Merkle’s complex B-to-B marketing infrastructure. The program was designed to be measurable, repeatable and scalable. To date, the program has been a massive success and continues to grow and positively impact Merkle’s bottom line. Highlights: - 67% database growth Y/Y - Increased sales qualified leads 131% in the first year and an additional 26% the following year - The marketing program has contributed nearly $150MM in pipeline value in 2016 - Set the strategy for lead-generation program approach, measurement and processes for Salesforce and Pardot - Successfully launched a new service offering for Baidu marketing which drove considerable leads and pipeline value - Launched the award-winning campaign, the Digital Bowl – which analyzes and ranks the digital performance of official Super Bowl sponsors. The Digital Bowl has become one of Merkle’s top performing pieces of content, both by media awareness and lead generation. The 2016 report got over 1000 downloads, generated over 600 MQLs and was featured in 194 media posts. The report also led to landing Merkle’s first Super Bowl client. - In 2016, our monthly unique visits to the site has nearly doubled - Press mentions have increased 213% Y/Y in early 2016 – leading in three measures against competitive set: reputation/brand, SOV, and Engagement - Our corporate marketing programs won 10 Stevie Awards including the coveted Grand Stevie in 2016 - Won the Merkle award for 'Greatest Organizational Impact' in 2016 for my role in developing the lead generation program - A leader in Merkle's Women in Leadership initiative, as part of the WiL Core Committee, I help pave the way for diversity at Merkle and serve as a mentor to young women
Acquired by Merkle in 2014 As CMO, was brought on to scale growth and package the business for exit. Brand refresh, establishing generation program, building CRM for performance marketing firm. - Increased SQLs 70% in year one and pipeline value by 50%. - Expanded database 196% through acquisition campaigns and nurture streams. - Led a brand evolution from full visual identity refresh to new brand positioning. - Leadership as part of RKG's executive team and built 7-person marketing team.
CMO and Head of Social at Havas PR, North America (formerly Euro RSCG Worldwide PR) and Havas Health. As Head of Social, re-launched social media strategy and communications plan across all channels - including content creation and curation - significantly growing community and elevating Havas PR to the third most social-media savvy agency within 6 months (up from 6th place). Responsible for all social media projects, new business proposals and client social campaigns, in addition to our Havas PR and Havas Health's social media strategy. Won PR New's Tweeter of the Year award for in-house and client-facing social media efforts. As CMO, responsible for marketing, lead-generation prospecting, new business development and special projects. also serving as chief of staff to the CEO. Any and all projects usually cross my desk - there is always a solution.
Tasked with overseeing all marketing and PR initiatives for Euro RSCG (now Havas Worldwide) in Asia Pacific and supporting new business development through strategic targeted communications and content development. Built a high-performing marketing and communications team with direct reports in China, Singapore and regionally-matrixed staff in Australia and India. Highlights: - Put a focus on aggressive new business growth and communicating growth to the industry - establishing Euro RSCG at the top of the R3 New Business Ranking almost every month of the first year. Efforts resulted in Euro RSCG being named "Agency of the Year" by Campaign Asia within two years. - Managed communication and integration of strategic acquisitions in India, China, Singapore and Malaysia, working closely with teams at Havas Group in Paris. - Relaunched agency presence in Thailand and Indonesia. - Launched regional retail-marketing practice, shop@Euro, which focused on building retail from the shelf-out. The practice was named the 'Coca-Cola way of retail' by Coke in Atlanta within a year. - Increased press coverage for the agency, resulting in coverage in WSJ Asia, Mint (WSJ India), CCTV, Economic Observer, Caijing Magazine, People's Daily, China Daily, Shanghai Daily, Global Entrepreneur, Star Malaysia, AdAge, Campaign Asia, Campaign Brief, Cream, Marketing Magazine, and more. - Launched many global initiatives in Asia, such as the Euro Social practice, Prosumer Reports, CBI Book Launch, former Havas CEO, David Jones' book, Who Cares Wins.
Temporary stint overseeing the global communications role at Havas Worldwide (then known as Euro RSCG Worldwide), whilst still serving as APAC Marketing Director: • In charge of global communications for Euro RSCG Worldwide, managing global PR teams and reporting into Global CEO. • In 6 months, major global media hits include: CNBC Worldwide Exchange, CNN.com, Fast Company, Mashable, Forbes.com, CCTV News, CNTV.com, China Daily, Mint (WSJ India), Huffington Post, Star Malaysia, SCMP and Shanghai Daily - demonstrating truly global coverage in target press. • Worked as part of global PR team at One Young World 2011 global youth summit, responsible for Asian press (Indian Express, CCTV, Shanghai Daily, SCMP and Strait’s Times). Negotiated a 5 interview package with special OYW event page on CCTV worth millions in ad-value. • Responsible for global PR strategy on all major marketing launches, including the Creative Business Idea Book; #EuroTwedding project (a topical global tweet-up around the royal wedding with participation from our global tweet-force to generate buzz and leverage pop culture to put Euro RSCG in business and popular press); Euro RSCG global Prosumer reports, Spikes Ad Festival and One Young World. • Approving press releases, op-eds, blogs and twitter strategy. • Re-launched global press center to new socialized press center with social media and optimized search functionality. In addition, moved from traditional releases to multi-media press release distribution.