Daisy Crowder

Brand & Marketing Director @ Craft | We help the world’s most ambitious creative businesses grow | Design Next podcast, Common Matters events & Hear Here female creative leaders network

Manchester, England, United Kingdom

About

I'm Brand & Marketing Director at Craft, a global recruitment business specialising in building teams for the world’s most ambitious design businesses. With a decade of rich experience in brand consultancies, I have had the privilege of working with renowned clients such as Heineken, Rémy Cointreau, Procter & Gamble, as well as other established heritage brands and startups. My previous roles in client services honed my skills in fostering partnerships, building meaningful relationships, and answering the creative challenges of the world’s biggest brands. In addition to my role at Craft, I am a mentor for 'Kerning the Gap', a program dedicated to addressing gender imbalance in design leadership. I'm keen to engage in new and exciting design- and brand-focused initiatives, as part of my commitment to building up the dynamic landscape of the design industry. My superpower is bringing objective clarity to complexity, balancing passion with professionalism. I hold a degree in design, which fuels creative stuff outside of work. You’ll find me walking my dog along the canal, trying my best to make my own clothing, and creating stained glass artwork.

Experience

  • Brand & Marketing Director at Craft
    May 2024 - Present · 2 yrs 2 mos

    - Leading the marketing of our design recruitment services globally. The quality of the work we do makes my job easy, and very fun.

  • Event Lead at Common Matters
    Sep 2024 - Present · 1 yr 10 mos

    - Curating an event series that informs and inspires the design community with what truly matters. - 1,000 people hosted per year across events in London and Manchester. - Always learning about what makes these events more meaningful to people.

  • Founding Partner at Hear Here
    May 2025 - Present · 1 yr 2 mos

    - Fuelling conversations that move us, shaping what’s next, and driving change we want to see. - Curating the event series across London, New York and Manchester, to engage, inspire and inform female creative leaders.

  • Member of the Board of Advisors at Northern Design Festival
    Dec 2024 - Present · 1 yr 7 mos

  • Mentor at Kerning the Gap
    Mar 2024 - Present · 2 yrs 4 mos