Fürth, Bavaria, Germany
Corporate Branding & Communications Executive with more than 25 years of experience shaping brands, corporate reputation and strategic communications. I help organisations navigate transformation by aligning brand strategy, executive communications and internal and external communications into one coherent narrative. My expertise lies in connecting corporate branding with corporate communications. I develop compelling corporate narratives, position leadership teams, build strong brand architectures and translate complex business strategies into clear, credible communication across countries, channels and stakeholder groups. Throughout my career, I have built and led corporate communications and branding functions, managed international transformation and rebranding programmes, and partnered closely with executive leadership teams. I believe that strong brands and strategic communication are essential drivers of trust, reputation and sustainable business growth.
Brand development for the uvex group with all its product brands, responsible for the internal communications of the uvex group as well as the external communication.
Internal and External Communication and selection of suitable projects for the adi Dassler Fund
Project Management for global Intelligent Projects like the introduction of the adidas_1 or the cooperation with Polar