Daan Bastiaan van den Berg

Championing RFID Adoption in Retail - Director Asia Pacific at Nedap Retail

Hong Kong, Hong Kong SAR

About

Our cloud-based RFID solutions enable our customers to unlock their full omnichannel potential, minimize shrinkage, optimize the on-shelf availability and create seamless check-out experiences. Our mission is to make it simple for retailers to always have the right products available. We help your customers to: - Shop everywhere and return anywhere - Checkout anywhere in the store - Create an open & welcoming store entrance - Minimize shrinkage, increase sales and boost customer loyalty We provide retailers with solutions to improve their on-shelf availability by minimizing shrinkage and maximizing stock visibility. We distinguish ourselves from others by making our solutions simple to use and implement. We strongly believe in a KPI-driven approach to prove your business case in selected stores and then quickly scale up.

Experience

  • Nedap Retail (Full-time · 13 yrs 10 mos)
    • Director Asia Pacific
      Jan 2025 - Present · 1 yr 7 mos

      Oversee all of Nedap’s Retail operations in the Asia Pacific region, leading a skilled team of sales, operations and product management professionals based in Hong Kong. Also responsible for our global label and tag business, supporting partners and retailers with scalable and compliant RF and RFID tagging solutions. Dedicated to guiding retailers through their RFID journey, enabling them to achieve perfect inventory visibility, zero waste and no losses.

    • Director Asia Pacific
      Jun 2022 - Jan 2025 · 2 yrs 8 mos

      Oversee all of Nedap’s Retail operations in the Asia-Pacific region, leading a team of experienced professionals in sales, operations, and product management across Shanghai and Hong Kong. Relocated to Singapore during the COVID pandemic to navigate and mitigate travel restrictions, ensuring business continuity and regional collaboration.

    • Director Asia Pacific
      Nov 2019 - Jun 2022 · 2 yrs 8 mos

      Oversee all of Nedap’s Retail activities across the Asia-Pacific region, leading a team of experienced professionals in sales, operations, and product management, based in Shanghai and Hong Kong.

  • Consultant at HÆD recruitment | interim | development
    Aug 2011 - Sep 2012 · 1 yr 2 mos

    Worked as a recruiter for HÆD, a professional services firm specializing in Recruitment, Interim Management, and Development. HÆD focuses on connecting highly skilled engineers and business managers with opportunities ranging from early-career roles to management-level positions.