Longmont, Colorado, United States
I’m a seasoned eCommerce professional who transitioned into Sales Engineering, where I’ve found solutions consulting to be the ideal fit for my skills and experience. With a strong background in online retail and digital commerce, I’m able to quickly connect with prospects and understand their challenges from the inside out. I leverage that hands-on industry knowledge to translate complex business requirements into practical solutions that drive measurable outcomes. I’m comfortable engaging across all levels of an organization, from day-to-day operators to the C-suite, and tailoring conversations to what matters most at each stage of the sales cycle. My strength lies in bridging the gap between business needs and product capability, clearly demonstrating how software can solve business problems and deliver real ROI for clients.
2025 President’s Club 2024 President’s Club As a Senior Sales Engineer, I serve as a strategic technical advisor to the US Sales organization, helping win and expand business with leading retailers and brands. I bridge the gap between business objectives and technical solutions, guiding clients through discovery, solution design & product demonstrations and realizing the value in our platform. •Drive new revenue across enterprise accounts in partnership with Sales and Customer Success •Lead discovery to align client goals with scalable, data-driven solutions •Deliver high-impact demos, POCs, and executive presentations •Advise on integrations, data flows, and platform architecture •Build ROI models, forecasts, and support RFP/RFI responses •Partner cross-functionally to ensure seamless transition from sales to delivery
2023 President's Club In December 2023, ChannelAdvisor and CommerceHub rebranded as Rithum. This is a continuation of my existing role at ChannelAdvisor.
Play an integral part in the sales cycle, from discovery to deal, and responsible for assisting the Sales Organization with presenting both platform and service offerings in order to establish confidence in ChannelAdvisor’s technology infrastructure, and to remove all technical objections in the sales cycle. • Have the ability to identify and understand business requirements and execute a technical sales strategy, effectively demonstrating the solutions that address these requirements while highlighting business value. • Present customized product demonstrations for prospects in order to show our value as it relates to their unique requirements. • Document prospect questions that arise and ensure follow-up on all outstanding issues or concerns. • Communicate technical requirements between the prospect, sales and other internal teams in order to facilitate a smooth launch process. • Perform deep dive audits on Google and Amazon advertising campaigns in order to present to the prospect our vision for managing and optimizing their accounts. • Understand competitive positioning and be effective in differentiating our offerings from our competition. 2022 Performance Reached quota in November and finished year at 108% of quota.
• Sole management of all paid advertising on Google and Bing for 4 brands. Budget of $1.5M+. • Implementation and optimization of DataFeedWatch platform for Google Shopping feeds across 4 sites and over 500K SKU’s. • Full audit and new implementation of Google Tag Manager and Analytics on 4 Shopify sites. • Implementation of new BI reporting process using Google BigQuery, Stitch Data, Chartio and Zoho Analytics. • Management of outside SEO agency and implementation of SEMRush.
Full responsibility for overseeing the sales and marketing on the Dekor website, Amazon store and eBay store. • Outside Agencies - Vet, hire and manage SEO agency, web developers and NetSuite integration with WooCommerce. • Marketplace Accounts - Completed total overhaul of Amazon store including updating all products, registering brand, creation of A+ Content & creation of brand store. Launched new eBay store. • Paid Search / SEM - Audited and revised Google Adwords campaigns which realized drastic reductions in spend while increasing revenue and traffic to site. Built and launched Bing Ads campaigns. • Ecommerce Site - responsible for content, new product uploads, merchandising, revisions to IA and navigation, checkout audit and improvements and other onsite enhancements.
Oversaw all aspects of marketplace business on eBay, Amazon, Walmart and Overstock. • Hired, trained, and supervised the performance for the Marketplace Team through listing optimization, profitability reporting, and order automation. • Evaluated and tested new marketplace selling opportunities, promotions and product additions. • Initiated work on projects for main ecommerce site by leveraging Google Analytics, drafting requirements, and working with cross functional teams. • Maintained SAAS relationships with ChannelAdvisor, Hawk Search, and Evergage. • Monitored and optimized onsite search and product recommendations.
Vetted, implemented, and managed all SAAS vendors including MyBuys, ShopperApproved, and Evergage, as well as a full site search migration from SLI to Hawk Search. • Conceptualized and launched an eBay storefront with end results being 25K products listed and over $2M in revenue. • Launched and managed secondary marketplace accounts such as Walmart and Overstock.com. • Managed and enhanced the ChannelAdvisor implementation and product data feeds. • Continued work on ecommerce site including making improvements to IA, merchandising, product data, pricing strategy and other onsite enhancements. • Created, launched and optimized Google Shopping campaigns for 45K products.
Spearheaded the online marketing initiatives, crafted a blueprint for future web growth, and created companies first online marketing team by hiring an SEO/copywriter and merchandiser. • Assumed management of a small test PPC account with 10 adgroups and implemented large scale accounts in Google, Microsoft, and Yahoo with over 500 adgroups and 30K keywords. • Improved user's onsite experience by implementing product reviews (BazaarVoice) and enhanced site search (SLI Systems). • Managed crucial tasks involved with first site replatforming including revising entire category structure, rewriting product titles for over 35K SKU's and pre-launch testing. • Oversaw and managed the implementation and day to day use of various marketing software including SingleFeed, Kenshoo and ChannelAdvisor. • Managed our relationship with contracted website designers and engineers.