Amsterdam, North Holland, Netherlands
I manage capital allocation at one of Europe's largest banks. I've spent 20 years advising boards, steering portfolios, and understanding how financial institutions actually create value. And after my divorce, I still felt financially afraid. That contradiction changed everything for me. I realised that financial confidence isn't about knowledge alone — it's about having a clear structure, a real strategy, and the emotional clarity to act on it. If I needed that, with everything I knew, then millions of women need it too. So I built Cello Wealth. Cello Wealth is a financial education platform for professional women who earn well but don't feel financially powerful. I teach a structured 5-step system — from financial awareness through investing fundamentals to long-term wealth building — using the same principles I apply in institutional portfolio management, translated into language that's clear, actionable, and built for real life. This isn't motivational content. It's financial architecture. By day: Senior Portfolio & Capital Allocation role at ABN AMRO, focused on financial steering, pricing strategy, and long-term value creation. Through Cello Wealth: Masterclasses, courses, and programs that help women move from financial anxiety to financial clarity — with a plan, not a pep talk.
Founder & CEO of Cello Wealth, empowering women to make money work for them through clear financial education, practical investing knowledge, and calm, strategic wealth-building systems.