Cédric Vercauteren

| CMO/CRO-As-A-Service |📊 I love people, my kids, tech and soccer⚽️ Entrepreneur in communication, marketing, sales, tech and chemicals📲

Beveren-Waas, Flemish Region, Belgium

About

It’s all about passion, but also about action. I started my journey as the founder of Meet Roger, an HR tech scale-up that helped companies in more than 25 countries improve internal communication. After a successful exit, I kept building with one clear focus: using content and communication to move people and businesses forward. Today, I combine several roles under one shared mission: helping brands grow through authentic storytelling, human branding and digital strategy, while having brought projects like Header to the level they deserved, and moving on when it was time to build the next. As the founder of cedricvercauteren.com, I work with entrepreneurs, SMEs and larger companies who want to stand out online, not just with content, but with a clear story and a consistent brand. At the same time, I’m building Pleyn, a digital platform that uses technology and gamification to get young people back outside. Back to the streets, back to football, back to real-life connection through a virtual league built on local pitches. A project that is both personal and purpose-driven, rooted in my own background in street football and built to create real impact. For me, marketing has always been about people. Because the strongest brands are human, and the strongest marketing is personal.

Experience

  • Owner at cedricvercauteren.com
    Jun 2022 - Present · 4 yrs 2 mos

    I help entrepreneurs and organizations with their digital rhythm

  • Founder at Pleyn
    Jan 2026 - Present · 7 mos

    Building Pleyn, a digital platform that brings street football back to where it belongs. We use technology and gamification to activate young people to go outside again, play on local pitches and compete in a real-life driven virtual league. Pleyn is not just an app. It’s a movement rooted in football culture, identity and community, designed to turn screen time into real-world action.

  • Owner at Lizzy chemicals
    May 2026 - Present · 3 mos

    Pure power in every drop. Dissolves. Cleans. Performs. Lizzy Chemicals biedt professionele reinigingsoplossingen voor bedrijven die kwaliteit verwachten.

  • Commercial Strategy & Sales Enablement Lead Consultant at Merluno
    Apr 2026 - Present · 4 mos

    We turn growth potential into tangible commercial results. We are a results-driven consultancy firm that helps B2B(2C) companies accelerate their growth from early-stage potential to scalable, profitable sales. Over the years, we have helped more than 1,500 companies grow, and we can build on our in-depth expertise and network in sectors such as Engineering, IT & Tech and the Manufacturing industry.

  • Marketing Manager at Scanfor
    Sep 2024 - Present · 1 yr 11 mos

    Service-driven, adaptable, and dynamic — that’s what defines Scanfor. Operating across the Scandinavian and Eastern European markets, we offer daily departures for full loads, partial loads, and groupage solutions.