Switzerland
• With over 15 years of experience in high-growth, dynamic organizations across multiple sectors, I specialize in strategy & business development, project management, team engagement, digital transformation, and marketing & communication. • My expertise spans the Swiss, EU, and APAC markets, enabling me to tailor solutions to local environments effectively. I have a proven track record in helping organizations diversify, scale, increase revenue, and attract new partners. • Voluntary & foundation experience: o LP4Y Association: Managed fundraising, private donor relationships, and communication to help young adults in precarious situations access professional training. o Altran Foundation and SOLAR IMPULSE: Managed the partnership to promote skills-based sponsorship and led the entire communication strategy. • MBA, University of Saarland & Business Studies (Master’s equivalent), Institut Supérieur du Commerce / French Business School • Fluent in French, English and German Key skills: Digital and Business Transformation / Sales Enablement / Digital Marketing and Communications / Leadership / Revenue Growth / Enhancing Reputation / Brand Management and Awareness / Lead Generation / Social Media / Capability Building / Content Management / Strategy Development and Execution / Campaign Management / Talent Acquisition and Development / Innovation / Digital Integration / Customer Experience / Process Efficiencies / Data Analytics and Insights / Marketing Automation / Presentation / Complex Problem Solving / Streamlining and Standardisation / Analytical Thinking / Effective Communication / Stakeholder Engagement
This role encompasses leading the EMEA Sales Enablement Team (Business Development, Marketing and Digital Transformation) to become a truly customer-centric organisation leveraging data & technologies. Key achievement: - Empowered JLL’s shift towards a consulting-focused approach. - Established and expanded the EMEA sales enablement team. - Unlocked incremental sales pipeline and refined customer experience. - Pioneered NXT i-Log, an immersive digital experience that accelerates property search, from business case to four-country rollout. - Strengthened JLL’s brand and awareness, augmented customer engagement and positioned JLL as trusted go-to advisor for C-level stakeholders. - Bolstered content-based thought leadership and outlined lead generation framework. Introduced LinkedIn brand advocacy for large-scale campaigns.
Owned strategic marketing plan focused on business generation via integrated marketing campaigns and key clients programme, including digital marketing, content delivery, events, marketing automation and brand performance. - Advanced JLL’s customer-centric marketing strategy across EMEA and replicated success in Asia and the US. Generated integrated and forward-thinking marketing campaigns with go-to-market tools and comms. - Promoted JLL brand regionally. Organised first-rate event for Top 50 clients across Europe. Built a programme, secured speakers, identified topics around the ‘digital disruption’ theme and created a comms package. - Heightened client engagement and knowledge management across EMEA. Formulated self-help online tools and marketing collaterals (media, presentations and brochures), processes and insights (industry news and deals).
Built and implemented the communication & marketing strategies to grow Altran’s revenue and market shares in Switzerland. Developed a dedicated brand programme to establish & spread the Altran brand across Switzerland. Structured an annual communication plan to enhance Altran's brand awareness in Switzerland, managing media relations and coordinating campaigns with SOLAR IMPULSE.Developed web presence, launched social media strategy, and established an e-commerce platform. Organized 30+ events annually. Launched the internal communication stream & employee communication. Developed the intranet (Microsoft Sharepoint) and conducted recruitment campaigns and employer satisfaction surveys.
Repositioned brand following merger with Arthur Andersen. Built a new EY brand and identity, including the production of the first thought leadership pieces.