Williston, Vermont, United States
Independent consultant for over 20 years - specializing in digital strategy, conversion rate optimization, and customer experience design. Services typically include deep data and user analysis, technology architecture, user interface/interaction design and prototyping for eCommerce websites and business applications. Responsible for the project/client management and oversight of over 50+ website and platform migrations and product launches.
Independent consultancy specializing in digital marketing strategy, customer experience design, and conversion rate optimization. Services typically include deep data analysis, UI/UX/CX analysis & design, digital tech stack, and conversion rate optimization for eCommerce websites and business applications. Utilizing a combination of an 80/20 focused marketing approach and a growth management framework, I help companies, brands, and teams work toward a path of substantial and sustained sales and profitability growth.
Onboarded & migrated clients and managed customer experience strategy for Trigger clients. Oversaw customer journey mapping, strategic marketing planning, template prototyping, and campaign analysis.
Senior project lead on migrations to the Whirlwind eCommerce platform. Services included user data analysis, customer journey mapping, and UX/UI best practice implementation for 20+ eCommerce website migrations to the Whirlwind platform. Responsible for all front-end website prototyping/wireframing as well as the final buildout of all responsive HTML/CSS templates
Produced and managed all marketing assets for the company. Responsible for implementing strategic digital initiatives for existing clients as well as providing user/customer experience design & optimization for all client migrations to the Magento eCommerce platform. Designed and prototyped the CurveCompass application - an enterprise-class business intelligence analysis and reporting tool.
Responsible for the development of eCommerce website prototypes and HTML templates, customer journey mapping, and marketing strategy management for the majority of clients.