Warkworth, Auckland, New Zealand
Results-driven marketing professional with experience delivering integrated campaigns across digital, performance, retail, and trade marketing, including on-ground activations, trade shows, events, and partner-led initiatives. Skilled in creating engaging partnerships and building strong stakeholder relationships across dealers, retail partners, agencies, suppliers, and cross-functional teams to deliver aligned, high-quality campaigns that strengthen brand presence, customer engagement, and commercial outcomes. Alongside my professional experience, I volunteer as an Events Coordinator for a non-profit organisation focused on helping families and new migrants thrive through community support, healthy relationships, health and wellbeing initiatives, and purposeful living. I also support mentoring and leadership initiatives that help strengthen families and build faith within the community. Committed to continuous personal and professional growth, with a focus on adaptability, meaningful contribution, and supporting high-performing teams and communities.
Affiliate Marketing through Global Shed Limited Co Global eCommerce | Direct-to-Consumer •Managed and optimised paid campaigns across Google and Meta, driving measurable ROI and scaling high-performing strategies. •Analysed campaign performance data to guide optimisation, targeting, and strategic decision-making. •Developed audience segmentation, ad creatives, and messaging to improve engagement and campaign effectiveness. •Created engaging digital content across social platforms while ensuring alignment with brand guidelines and consistent messaging. •Mentored team members on campaign management, optimisation strategies, and digital marketing best practices. •Supported a data-driven, performance-focused culture encouraging continuous testing, learning, and process improvement.
•Collaborated on dealer incentive programmes, promotions, product launches, and seasonal campaigns to increase dealer participation, retail sell-through, and customer engagement •Executed multi-channel campaigns across email, social media, Meta Ads, Google Ads, website, dealer communications, retail, POS, and events across New Zealand dealer networks •Coordinated customer events, trade shows, retail activations, sponsorships, and community initiatives to strengthen brand awareness and loyalty •Managed website content, landing pages, promotional banners, product information, dealer content, and marketing collateral including flyers, catalogues, presentations, social content, and email campaigns •Developed and adapted campaign content and messaging for different platforms and audience segments, improving engagement and conversions •Worked closely with dealers, sales teams, suppliers, agencies, retailers, and internal stakeholders to deliver campaigns, local marketing activity, and sales support tools •Managed campaign budgets, calendars (runsheets/WIPs), spend, reporting, forecasting, and inventory insights across multiple brands and product categories •Designed and executed EDM campaigns while maintaining and segmenting audience databases, improving targeting accuracy and increasing email engagement through more relevant communications. •Conducted competitor analysis, customer research, dealer feedback reviews, and market analysis to identify campaign opportunities •Maintained brand consistency across campaigns, collateral, digital content, dealer communications, and retail activity •Monitored campaign performance, website traffic, customer engagement, ROAS, CTR, conversions, audience targeting, segmentation, and A/B testing to identify optimisation opportunities and improve results
•Acted as liaison between trade customers, suppliers, and sales teams •Managed end-to-end order cycle, database accuracy, and reporting •Supported stock reconciliation and trade marketing operations
•Provided sales support across vendor and customer networks •Managed licensing orders, quotes, inventory, and vendor relations •Ensured smooth operations across purchasing, billing, and logistics
•Managed order fulfilment lifecycle using SAP •Coordinated deliveries and resolved order discrepancies •Supported logistics, billing, and customer service operations