Warkworth, Auckland, New Zealand
Results-driven marketing professional with experience delivering integrated campaigns across digital, performance, retail, and trade marketing, including on-ground activations, trade shows, events, and partner-led initiatives. Skilled in creating engaging partnerships and building strong stakeholder relationships across dealers, retail partners, agencies, suppliers, and cross-functional teams to deliver aligned, high-quality campaigns that strengthen brand presence, customer engagement, and commercial outcomes. Alongside my professional experience, I volunteer as an Events Coordinator for a non-profit organisation focused on helping families and new migrants thrive through community support, healthy relationships, health and wellbeing initiatives, and purposeful living. I also support mentoring and leadership initiatives that help strengthen families and build faith within the community. Committed to continuous personal and professional growth, with a focus on adaptability, meaningful contribution, and supporting high-performing teams and communities.
Affiliate Marketing through Global Shed Limited Co Global eCommerce | Direct-to-Consumer •Managed and optimised paid campaigns across Google and Meta, driving measurable ROI and scaling high-performing strategies. •Analysed campaign performance data to guide optimisation, targeting, and strategic decision-making. •Developed audience segmentation, ad creatives, and messaging to improve engagement and campaign effectiveness. •Created engaging digital content across social platforms while ensuring alignment with brand guidelines and consistent messaging. •Mentored team members on campaign management, optimisation strategies, and digital marketing best practices. •Supported a data-driven, performance-focused culture encouraging continuous testing, learning, and process improvement.
• Executed end-to-end sales, marketing, and digital marketing campaigns across email, website, social media, Meta Ads, Google Ads, retail, dealer, and event channels to drive brand awareness, engagement, and sales. * Managed website content, landing pages, promotional updates, and executed targeted EDM campaigns with audience segmentation to improve customer experience and campaign performance. * Coordinated product launches, promotions, trade events, dealer marketing initiatives, and cross-functional delivery with sales teams, agencies, suppliers, retailers, and dealers. * Managed campaign budgets, schedules, reporting, analytics, and continuous optimisation through performance insights, A/B testing, and market analysis to maximise ROI.
•Acted as liaison between trade customers, suppliers, and sales teams •Managed end-to-end order cycle, database accuracy, and reporting •Supported stock reconciliation and trade marketing operations
•Provided sales support across vendor and customer networks •Managed licensing orders, quotes, inventory, and vendor relations •Ensured smooth operations across purchasing, billing, and logistics