Taipei City, Taipei City, Taiwan
Possesses 21 years of experience as a marketer, also experienced in management positions, successfully supervised different teams to achieve project KPI. 16 years in game industry and 4 years in PR agencies served well-known FMCG and Medical clients. Had established well-trained KPI perspective and performance tracking in game industry. Significantly evaluate efficiency by analyzing ROAS, ROI, CPA, and Lifetime value in different channels, tracking with third-parties tool. Experienced in creative, marketing strategy, media buying, budget controlling, social marketing, and PR category. And an experienced team manager who has led the implementation of annual projects with a 14-person team since 2013. Well oral and written communication ability in English. Also speak little Japanese.
5X Games is a young mobile game group, established by experienced industry talents, focuses the worldwide game publish, based in Japan, also in Korea and Taiwan. As the VP in Taiwan branch, assisted build up the branch office, includes member recruiting, SOP set-up and miscellaneous. Also responsible for TW and HK market, which includes new member acquisition, new title launch with successful sales KPI target.
GameNuts Co. is a Start-up mobile game company in Taiwan. Supported by 暢遊ChangYou.com. Launched a famous Japanese IP titled game"Innuyasha犬夜叉” in May, 2019. As a Chief Operation Officer, formulated annual business plan. Also as a key person in the founding team, responsible for the entire market promotion to company's first game, for new member acquisition and reach KPI.
9453PLAY.com is a Start-Up mobile game provider and operator. As a marketing director, lead the marketing team and responsible for new title game launch promotion, to reach market KPI with efficiency, and evaluate effectiveness.
Responsible for Taiwan Market. Take responsibility of new member acquisition when new title launched, evaluate the effectiveness by CPA (average cost per new user), arrange suitable media channel by ROI combination with LTV.
Wayi is a publicly-held company of game industry. As a manager, lead the marketing department with a 14 people team, responsible for marketing affairs, including market budget, media buying efficiency, public relationship, social marketing, material quality control of promotional video and others, offline event, sponsorship cooperation and efficiency evaluation, help to reach the company's sales target.