Chicago, Illinois, United States
Diligent and engaging professional with extensive experience within experiential marketing and B2B event management. Identifies opportunities, takes initiative, and inspires success. Drives projects through to completion with relentless attention to detail. An inherent leader who empowers teams and models the drive for achievement. A capable communicator who secures and cultivates strong relationships.
Global Telecommunications, Media and Gaming Industry Marketing Lead Account: AT&T
Builds global, strategic multi-channel marketing programs for 1:1 and 1:few targeted accounts with intent to accelerate relationship nurture, deal discovery and wins at the high potential new logo and existing accounts. Collaborates with cross functional marketing teams to create an integrated account based marketing strategy to generate and accelerate pipeline creation and nurture key executive relationships in 210 ABM accounts. Manages global agency relationships and output ensuring proper brand alignment and messaging. Sourced and onboarded three creative agencies in Q1, communicating the ABM team’s 2021 strategy, agency needs and budget allocation. Adecco for Google Cloud
Designed, executed and analyzed 10+ new customer executive programs aligned to Google Cloud solution pillars and sales team goals. Assisted in the development of a yearly regional marketing plan; reevaluated the plan quarter-to-quarter to confirm marketing and sales teams’ KPIs were aligned and met expectations. Adecco for Google Cloud
Strategically plan and execute 20+ marketing events for customers and prospects resulting in increased brand awareness, education and development Creates unique customer experiences incorporating one-of-a-kind events with product content, increasing pipeline generation and closed deals Collaborate with cross-functional teams to develop content and strategy ensuring proper alignment with our business' go-to-market goals Assisted in managing Google Cloud's national partnership with NCAA; overseeing all communication and execution for national field marketing teams The Sage Group for Google
Clients: Tesla, Department of Homeland Security, Environmental Protection Agency, Food & Drug Administration, Department of Defense & ARMY
Worked alongside team members in the development of the FestWorks Program, a festival work exchange program, where individuals are able to work at the festival in exchange for a discounted festival pass. Recruited, scheduled and managed 800-2,000 FestWorks Team Members over the course of 4-day music festival
Fully planned and executed 10+ Warrior Dash events throughout the United States with attendances ranging from 4,000 to 10,000 participants. Developed and managed working relationships with county and city officials in the planning of events; ensuring proper planning and permitting requirements were fulfilled to ensure community satisfaction. Strategically designed event festival area for successful per caps and sponsorship placement. Worked with local and national vendors on event item pricing; utilizing negotiation skills to ensure items were at or below budget for increase event revenue. Managed five race directors and six event coordinators during set up week
Promoted brands through product sampling and face-to-face marketing to increase sales Managed events and collaborated with superiors to meet customers needs Maintained organization at various events for optimum brand exposure