Brussels Metropolitan Area
Specialties: Business Strategy & Change Management, Brand Identity & Marketing Strategy, Customer Experience, Training Strategy.
Leading the training academy for Toyota and Lexus in Europe.
Managing the 2 departments responsible for Lexus Experience, Customer Experience Management, Lexus brand, product & process training for Lexus in Europe (West & East).
Responsibility for working with West European markets (13 countries) to improve Lexus Sales & Marketing performance Including: - Sales Operations / Supply Management. - Aftersales support / Service retention growth - Business Planning: Market & Retailer profitability - Market Intelligence - Representation of market interests with European Head office / Lexus Japan
Retailer Business Development, Lexus Used Car programme, Lexus Fleet Programme Development, Network Development, Business Management, Retailer Product Launch material, Point of Sale Strategy, Network Standards, Lexus Brand Experience implementation.
For Europe: Business Development (Retailer), Business Management, Network Strategy, European Used Car Programme, Facilities Management, Corporate Identity
European (& Global) Product launch support communication material, Brochures, Photography (Globalisation), Video (Globalisation), Digital Strategy & web, Motorshow (Globalisation), Sponsorship, Events,
European Marketing Communications, Product Launch material, International marketing asset production, sharing & platform, retail marketing, Through the Line communications strategy, ATL, internet, DM, brochures, photography, international motorshows (Europe), sponsorship
European responsibility for implementation of the new Nissan Brand Identity (working in conjunction with Nissan Motor Co in Japan) & brand promotions: Brand & visual Identity, Brand promotions (Events / Sponsorship / Motorsport / Motorshows), Retail Design, Identity & CI, Point of Sale, Merchandise