Chichester, England, United Kingdom
Head of Ecommerce at De'longhi Group responsible for D2C channel growth for our Kenwood and Braun brands across Europe. I'm based in the UK and manage a team in our Italian HQ in Treviso. Previously I spent several years as an Ecommerce consultancy owner following my time as Head of Ecommerce for Europe at Samsung managing store rollout across markets. My early career started at Sony developing store strategy and commercial owner of owned store subsidiaries.
Founder of eCommerce consultancy managing all aspects of client acquisition and eCommerce project delivery. Projects completed for UK/International clients in both B2B and B2C environments where briefs can cover the site life-cycle from pre-development strategic planning, through platform selection, team development, site development, content, merchandising, testing, launch, marketing and optimisation. Alongside consultancy operations we undertake R&D to look at eCommerce related products and processes to potentially bring to market.
Responsible for leadership and coordination of eCommerce activities for Samsung Electronics across 27 countries. Core responsibilities included management of online direct sales via the Samsung.com online store, development of the Samsung.com Buy Now retailer referral programme (included over 500 European retail partners) which was adopted as Samsung's Global solution and Content Syndication (to over 100 European retail partners). Lead migration from outsourced eCommerce platform (via distribution partner) to Samsung's Global Hybris implementation supporting Global eCommerce taskforce in Korea. Worked with country teams to deliver country launch and trading targets through site development and optimisation. High focus on analytics to understand and improve consumer journey and resulting conversion rates.
Full P&L and operational responsibility for two subsidiary retail operations with 10 high street and shopping centre Sony Centres across the South of England as well is a high profile Sony Style branded corporate store in Heathrow Terminal 5. Management of annual budget planning, ranging, promotional calendars, new store opening/closing and HR management.