Munich, Bavaria, Germany
Christian Strieder is a high-profile hospitality and travel industry leader with deep commercial expertise spanning revenue and account management (at both regional and property level), sales, marketing, go-to-market strategy, data and technology solutions. He successfully built and scaled the DACH market for international hospitality and technology companies. Christian shows a track record of enduring revenue growth through consultative sales, strategic account development, data-driven decision making and use of innovative AI tools to achieve high efficiency. He has experience across the full hospitality spectrum, partnering with economy-to-luxury brands and organizations ranging from independent hotel owners, regional mid-market to global enterprise chains. Backed by an outstanding academic foundation, he brings a wealth of international hands-on experience, having worked with market-leading companies such as STR CoStar, Mandarin Oriental, Rocco Forte Hotels, Preferred Hotels & Resorts, and Mews, the leading global hotel tech unicorn. He has built a strong and trusted network across the DACH hospitality industry, helping open doors to key decision-makers in operations, technology, ownership, investment, and advisory.
Sales Director for DACH & CEE at Mews - ranked as #1 PMS on HotelTechReport (2024, 2025, 2026). Mandated to architect growth and position Mews as the go-to solution for hotel digital transformation, mainly mid-market but also independent and enterprise operators. - Owned end-to-end sales cycle - from outbound prospecting to high-value contract closures from self-sourced pipeline. - Designed account-based strategies to penetrate net-new hotel groups and expand multi-property footprints. - Consulted with C-level executives, IT, operations, finance, revenue, and marketing teams to align technology adoption with business goals on enterprise, mid-market and SMB accounts. - Built tailored ROI cases for digital transformation projects, advising on tech stack design and future-proof solutions. - Maintained various sales cycles (between 3 and 12 mnoths) while consistently managing 10–20 advanced opportunities at a time. - Negotiated complex multi-stakeholder deals, averaging €5-20k+ MRR, fully self-developed with no inherited accounts. - Partnered cross-functionally with product, marketing, and customer success to align go-to-market strategy with expansion goals. - Represented Mews at major industry events to amplify pipeline and establish thought leadership. - Built deep knowledge of 1,000+ Mews Marketplace integrations and expanded industry networks to guide clients on optimal tech stack choices and foster strategic partner relationships. Regularly overachieved quarterly sales targets and consistently delivered highly profitable wins. Secured contracts with leading hotel chains, independent properties, and hospitality management groups across DACH and Eastern Europe. Drove significant market share growth by positioning Mews as the default PMS for modern hoteliers. Contributed to global expansion.
CoStar STR is the global leader in SaaS-based data benchmarking and analytics for the hospitality industry. Brought on to spearhead local market expansion in the DACH region. - Engaged with a broad network of industry stakeholders: hotel operators, global/regional chains, independent properties, marketing affiliations, consultants, developers, vendors, hotel technology providers, owners, asset managers, DMOs, media, and associations. - Developed and maintained regional mid-market and enterprise key accounts (Marriott, IHG, Hilton, Accor etc.) while consistently driving new business. - Created and orchestrated integrated and localized marketing and sales strategies to capture emerging opportunities. - Managed cross-functional teams (team of three account managers and sales executives) to align market strategy and execution, fostering collaboration and accelerating regional growth. - Delivered high-impact presentations and market performance analyses at major industry events — including a keynote at the German Hotel Congress in Berlin (2020). Increased DACH region revenues by over 100% within the first three years. Elevated STR’s position as the trusted data authority for hospitality leaders in the region. Expanded client adoption of STR’s benchmarking tools, strengthening long-term market share.
Led regional revenue account management for Preferred Hotels & Resorts - the world’s largest provider of sales, marketing, and distribution services to independent luxury hotels (650+ hotels globally). Managed a portfolio of 40 luxury hotels across Germany, Austria, Switzerland, Eastern Europe, Russia, and Turkey. - Consulted with member hotels using market analysis reports to identify revenue opportunities. - Designed and implemented revenue management and marketing strategies tailored to local and regional market conditions. - Advised on the adoption and optimization of distribution, branding, and loyalty systems to drive direct bookings. - Delivered training and guidance on technology platforms and best practices for maximizing online presence and yield. Achieved continuous growth in online financial revenues across the regional portfolio. Strengthened market positioning of member hotels through strategic branding initiatives. Successfully introduced a new loyalty program (iPrefer Hotel Rewards) to the market, improving guest retention, repeat business and higher profitablility.
Led the Revenue Management & Reservations Department (team of 4) for a 73-key, five-star landmark luxury property within an internationally acclaimed luxury hotel group. - Developed and implemented dynamic pricing strategies to maximize yield. - Managed and optimized all distribution channels to ensure rate integrity and revenue growth. - Conducted continuous market analysis to anticipate demand shifts and adjust strategy accordingly. - Oversaw reservations operations to deliver seamless guest booking experiences. Achieved the highest annual ADR and RevPAR of all hotels in Germany in 2011. Won best reservations quality team score among Mandarin Oriental Hotels globally Maximized room revenue performance, setting a new benchmark for the brand’s national portfolio.
Transferred to Germany from Rocco Forte Hotels head office in London to lead the Revenue Management Department for the 146-key, five-star Hotel de Rome, a flagship property and member of The Leading Hotels of the World. Mandated to maximize profitability, strengthen market positioning, and optimize performance across all distribution channels. - Directed revenue management strategy and oversaw the central reservations team. - Managed all distribution channels to ensure rate integrity and maximize yields. - Created detailed market analyses and implemented dynamic pricing strategies. - Partnered with Sales on pricing, contract negotiations, and key account strategies. - Produced demand forecasts, performance reports, annual budgets, and business plans in collaboration with the Director of Sales & Marketing. Achieved the highest monthly ADR and RevPAR of all hotels in Berlin in 2010. Consistently maintained the highest average rate among Berlin’s leading luxury properties. Strengthened the hotel’s competitive positioning in a saturated luxury market.