Chris Masterson

Creative Director at James Ross Advertising & Interactive

Boca Raton, Florida, United States

About

I am a creative director with over a decade of experience in UI/UX, digital, print, packaging, and brand identity. I've brought brands from concept to market and have worked with a vast number of industries—from yachting and travel & leisure to tech, investment firms, and nutritional supplements. I excel at project management and being hands-on within a fast-paced environment, all while staying on schedule and keeping clients happy. I'm also proficient in using AI platforms like Claude, Gemini, Perplexity, and Manus to streamline creative processes. Message me if you'd like to see my resume/portfolio.

Experience

  • Creative Director at James Ross Advertising & Interactive
    Aug 2015 - Present · 11 yrs

    • Managing a diverse team of graphic designers, web developers, and account managers, leading the creative process from concept to delivery for multiple clients. • Spearheading UI/UX design, web media, and email marketing campaigns to drive digital brand engagement. • Developing comprehensive packaging designs, successfully launching products into major retailers like GNC, Vitamin Shoppe, and CVS. • Executing all aspects of brand identity, including logo, collateral, and stationery design.

  • Senior Graphic Designer/Marketing/Trade Show Coordinator at Metabolic Nutrition
    Jan 2013 - Aug 2015 · 2 yrs 8 mos

    • Oversaw all graphic production for trade shows, social media, and web platforms. • Designed product label art and brand collateral for a range of nutritional supplements. • Coordinated and managed on-site trade shows and product demonstrations.

  • Graphic Designer at Decolav
    Dec 2010 - Mar 2011 · 4 mos

    – Edited/manipulated product photography – Designed catalog layout