Selangor, Malaysia
Ecommerce professional with a strong track record in scaling marketplace revenue, launching new sales channels, and driving performance across marketplaces. Previously founded and scaled own eCommerce brand, gaining full-funnel expertise from product strategy to fulfillment - combining strategic vision with hands-on execution. Known for turning underperforming stores into high-growth accounts, executing strategic GTM launches, and optimizing digital spend for ROI. Recognized as a Lazada Top 10 Performer and invited speaker at the 2024 Seller Summit. Experienced in leading multi-channel strategies, data-driven decision-making, and cross-functional execution — from marketing to inventory and fulfillment.
📈 Revenue Growth & Marketplace Management - Scaled revenue by 300% YoY across Shopee, Lazada, TikTok Shop, and Shopify through performance marketing and platform optimization. - Transformed underperforming stores into "Managed Sellers" on Shopee/Lazada, driving >3x sales growth. - Recognized as a Top 10 Seller (Unmanaged Category) and invited speaker at Lazada Seller Summit 2024. 🚀 Channel Expansion & Digital Marketing - Launched and scaled TikTok Shops and cross-border Shopee store, managing end-to-end GTM strategy. - Optimized ad spend (Meta, Google, CPAS, Marketplace Ads) to improve ROI and lower CAC. - Drove 50%+ of total sales via affiliate and performance-based marketing programs. 📊 Operations & Compliance - Automated sales reporting and inventory forecasting, reducing manual work. - Streamlined marketplace integrations for real-time inventory sync and fulfillment efficiency. - Maintained 100% compliance with FHR, SLA, LDR metrics - Led offline retail activations, exceeding sales targets by 100%.
An e-commerce retail store specializing in the korean pop music industry, developed and managed as a sole proprietor since 2019 ; attracted over 100,000 website visitors , possessed strong background in social media and e-commerce marketplace management. -Responsible for overseeing the overall operations, including inventory management, order processing, and customer service. - In charge of creating and implementing social media strategies to engage with the K-pop community, manage social media accounts, and drive traffic to the website. - Handles customer inquiries, resolves issues or complaints, and ensures customer satisfaction. - Curates and manages the product inventory, ensuring a diverse selection of K-pop merchandise that appeals to different fan groups. - Responsible for the development, maintenance, and optimization of the e-commerce website as well as marketplace like Shopee and Facebook.
- Identify and research for new business opportunities among construction companies - Prepare and deliver product presentations to potential new clients - Communicate with clients to understand their needs and offer solutions to their problems - Running outbound campaigns (phone calls, emails) to create sales opportunities - Prepare meeting minutes - Manage virtual and in-person sales meetings - Create visual for company's social media postings (Ex: Facebook) - Run A/B test for website and mobile application to enhance user experience