Federal Territory of Kuala Lumpur, Malaysia
As a dedicated Corporate Branding Assistant Manager with a strong background in digital marketing, web design, and brand management, I specialize in transforming strategic visions into tangible brand experiences. With expertise in planning and executing corporate events, managing vendor relations, and overseeing rebranding initiatives, I have played a key role in enhancing company visibility and driving engagement across various platforms. I bring hands-on experience in web design (WordPress, Elementor, Crocoblock), crafting compelling digital marketing campaigns (Facebook Ads, LinkedIn Ads), and supporting international market expansion. I also have a proven track record in event management, collaborating with key industry partners, and securing brand recognition through award submissions. With a passion for strategic partnerships and delivering impactful branding initiatives, I work closely with both creative teams and stakeholders to ensure brand consistency and execution excellence. My diverse skill set, combined with my ability to communicate in multiple languages, enables me to bridge gaps between cultures and markets while ensuring projects are executed with precision and creativity.
As part of the Corporate Branding team at BHP, I contribute to the brand’s transformation from a conventional property developer into a benchmark for branded property investment. Working closely with the Head of Corporate Brand Marketing, I support and execute strategic branding initiatives designed to position BHP as the preferred choice for ultra-high-net-worth individuals, financial institutions, and elite partners. Key Responsibilities: - Assist in the implementation of comprehensive rebranding efforts, including brand architecture, narrative development, visual identity, and website revamps to enhance BHP’s prestige and market positioning. - Plan, coordinate, and oversee corporate branding events, managing vendor partnerships, logistics, and onsite execution to ensure a seamless brand experience. - Design and develop professional presentations for internal communications, executive briefings, branding initiatives, and corporate planning. - Lead and mentor the digital marketing team, overseeing cohesive campaign strategies across social media and digital platforms to uphold brand alignment and market resonance. - Conduct market and competitor research to inform strategic branding decisions and optimize brand messaging for target audiences. - Serve as a key liaison between internal departments and external creative agencies, ensuring efficient communication and smooth project delivery. - Establish initial contact with luxury hotels and branded operators, identifying relevant decision-makers (PICs) to explore potential collaborations for the company’s property projects. - Liaise with property awards committees and corporate recognition platforms, managing the submission process and securing prestigious awards to enhance the company’s brand equity.
At Link Compliance, I led key branding and marketing initiatives, significantly contributing to both online and offline visibility. I successfully managed the SHRM23 event booth setup, boosting brand awareness and generating valuable leads. I designed and launched the company website, driving increased online engagement. In addition to overseeing branding efforts, I handled merchandise and collateral design to ensure consistent brand messaging. I played a key role in facilitating international market expansion by identifying and collaborating with local agencies. My responsibilities also included managing administrative tasks and supporting global business development through travel.
As part of the Marketing Development team at Financial Alliance, I was responsible for creating and executing digital marketing strategies, with a focus on web design (using WordPress with Elementor and Crocoblock) and driving online visibility. I contributed to digital advertising campaigns on Facebook Ads and LinkedIn Ads, optimizing them for performance and lead generation. I utilized my skills in web design and digital marketing to enhance the company’s online presence while collaborating closely with the team to ensure the successful development and launch of web-based projects.