Singapore
Hi there, I’m Crystal: a serial entrepreneur, content creator, angel investor, and writer. I’m excited to connect with like-minded individuals to discuss creative entrepreneurship, brand building, and Asian identity.
- Advise portfolio companies
- Invest in women-led startups in APAC
- Founded an eCommerce consumer brand (D2C, Amazon, Walmart) in the beauty/personal care device category, managing all aspects from product development, brand positioning, and strategic planning to MVP development, UI/UX design, launch, SEO/SEM, and brand management. - Achieved USD five-figure monthly sales in the first month of launch in the US market. - Expanding brand visibility and consumer reach through multi-channel marketing strategy and media placements on FOX, CBS, Amazon, Walmart, and more.