Singapore, Singapore
Results-driven media advertising expert with over 10 years of experience in managing and executing successful campaigns across multiple channels, including TV, Display, SMS, eDM, Digital OOH and Website. My expertise spans media planning, client servicing, and sales support, with a proven track record of delivering impactful and results-oriented advertising campaigns. As a highly motivated and adaptable professional, I thrive in fast-paced environments and excel at problem-solving with a positive and solution-focused mindset. My skills include: - Media planning and campaign management - Client servicing and sales support - Data analysis and problem-solving - Customer engagement and relationship-building - Mobile, TV, Display, and Digital OOH advertising I hold a Bachelor's degree in Business Management with a focus on Entrepreneurship and Marketing Studies from Royal Melbourne Institute of Technology (RMIT) University. With a strong passion for marketing and advertising, I'm committed to driving innovative and effective campaigns that deliver real results."
Sales Operations Support: • Prepare and process contracts, sales and production details • Ensure production timelines are met and manage unavoidable late changes to campaigns. • Deliver exceptional end-to end customer service and ensure client satisfaction Media Planning and Campaign Performance: • Apply media planning principles using audience metrics for campaigns • Monitor campaign performance and predict audience trends for optimal inventory usage • Provide post-campaign evaluations and detailed reports System and Data Management: • Accurately input bookings, contracts, and invoicing into the inhouse system. • Maintain and organize contractual paperwork. Client Solutions and Strategy Development: • Develop solutions and strategies for Head of Sales to pitch to potential clients. • Leverage insights on marketing trends, advertiser media buying preferences Advertising Opportunities Management: • Develop and manage advertising opportunities, including ideation, pricing, packaging, and partnerships • Supervise campaigns to ensure KPIs are met and successfully delivered Additional Duties • Address advanced client queries by escalating as necessary • Take on other tasks and responsibilities as assigned.
•Coordinate, assist & Implement marketing strategies to grow digital subscription to all SPH Media Publications (Thumbs Up Little Juniors, Thumbs Up Junior, Thumbs Up, ZBCOMMA, Gen G, Maalar Murasu, Little Red Dot, Strait Times) in the corporate (B2B) segments. •Working closely with the corporate Sales team and B2B Marketing Manager to develop ongoing forecasting, analytics, reporting & optimization on digital product performance to acquire and retain corporate subscribers. •Executing digital campaigns to reach out to key target segments to grow brand awareness and create demand and generate leads from these campaigns. •Identify business partnership opportunities for tie-ups to drive product bundling to target segments. •Evaluate metrics that affect sales and brand awareness and conduct post-campaign reviews to continually deliver more effective marketing initiatives. •Provide support for physical and digital events managements such as launches, promotions, webinars and roadshows through event planning and implementation, to drive subscriptions. •Administrative support. •Assist in the coordination and oversees the day-to-day operations of the business.
Key Accountabilities: • Responsible for and collaborates with cross functional teams to maintain Digital Operational excellence through consistently accurate and timely implementations of media campaign executions • Directly support and train sales personnel on the daily sales -operations tasks • Lead in Digital OOH campaign planning & execution via Broadsign Direct & Broadsign control • Working with vendors like Vistar, Hivestack, The Trade desk, Yahooinc on programmatic digital campaigns • Preparing and raising of contracts via AIDA system • Ensuring inventory is managed and booked in a timely and accurate manner • Prepare inventory reports using Power BI • Ensure production timeline, if any, are met. • Responsible for applying principles of media planning using all audience metrics for campaigns (Quividi and Lifesignt platform) • Responsible for monitoring campaign performance and predicting future audience levels to enable optimal use of inventory. • Provide post campaign evaluation sand reporting on campaign performance. • Conduct User Acceptance Tests (UAT) and implementation for new system features and system upgrades • Work with other cross functional teams to address and resolve any system or system user issue
• Support sales team to drive new business initiatives and new revenue opportunities. • Oversee day to day of campaign performance, media planning and campaign execution for TV, Mobile, Digital and other ad-hoc projects. To obtain optimal campaign performance. • Advise clients on the best media placements to reach a specific demographic in achieving better campaign objective and maximum exposure by using TV measurement tool – eTAM (Landsberry & James (L&J), a leading media analysis and software acquired by Nielsen). • Preparing Post reports & campaign insights • Manage audience mining • Ensuring all media entitlements are fulfilled and contract T&Cs have been adhered. • Assist in all Starhub key tentpole/content program, in planning, execution and delivery. • Ensure no revenue leakage & work with the sales team to secure the revenue from client by coming up with a win-win solution, tapping on TV measurement tool – eTAM, analyzing data to uncover patterns and extract valuable insight from it. • Assist in quotation and pricing • Analyzing viewership data, ADEX & Nielsen Media Index (eTAM) • Supporting sales team in identifying potential leads via ADEX • Perform ad-hoc research to analyze TV and digital ad spends • Managing & overseeing Nielsen’s daily operations to StarHub, ensuring no interruptions in data delivery.
• Performed clerical tasks and handle sales enquires
1) Day-to-day management of mobile advertising campaigns (Malaysia – Maxis, Philippines – Globe, Indonesia - XL, Singapore- Starhub), ensuring campaigns are run with precision and efficiency 2) Manage campaign approval and creative delivery processes between clients, operator partners, internal creative and technical team (Greece – Athens) 3) Analyse campaign results in-depth and translate findings into results for clients and stakeholders, managing communications and client expectations effectively 4) Actively recommend and implement campaign optimization strategies 5) Support sale teams in proposing mobile advertising campaign strategies that can meet and exceed client goals 6) Collaborate with product development teams in improving product design by communicating client expectations, campaign management needs and industry realities 7) Identify new business opportunities