Henderson, Nevada, United States
Optimistic, passionate, and highly creative professional with a deep love of language, the rules that govern it, and an understanding of how to break those rules to create and deliver effective marketing materials with a history of raising brand awareness and significantly contributing to business growth. If I'm being creative, I'm happy. Whether that be through writing, problem-solving, ideating, podcasting, or any variety of other tasks. Proven track record with a diverse portfolio of projects across short- and long-form copy and materials. Operates with a reputation for steady performance under pressure and the ability to de-escalate stressful situations. Consistently raises the bar on creativity, writing fresh, innovative copy that connects with audiences to drive action. Excellent organizational skills and multitasking abilities, working independently and in collaboration with a team to meet deadlines. Possesses an open, positive, and collaborative communication style with a demonstrated desire to work on varied projects in a cross-collaborative, fast-paced environment. I'll tackle anything that's thrown at me and I self-manage my work well, giving my supervisors the opportunity to focus on what I create rather than having to worry about how I'm creating it. Copywriter | Marketing Channel Management | Brand & Style Compliance | Creative & Engaging Copy | Brand Voice Conveyance | Raising Brand Awareness | Direct Marketing | Content Strategy | Copy Editing | Public Relations | Social Media Content | Presentations | Compliance Auditing | Conversational Dialogue | Innovation & Creativity | Email Campaign Marketing
I am one of the co-hosts of the Board Game Blitz podcast, a bi-weekly show that focuses on hobby board games and gaming experiences.
I assisted with the pre-launch and post-launch content creation and marketing of the open-source SQLMesh product.
Promoted into new role while retaining many previous responsibilities due to a high level of detail and devotion to product perfection. - Recognized for creative approaches to outreach, successfully leveraging multiple channels to promote brand awareness, generating $1M+ in publicity value. - Facilitates all public relations events, materials, and launches in coordination with two external agencies. - Supports and contributes to social media content development and editing on an as-needed basis. - Planned and executed two satellite media tours in support of travel credit card product launch. - Enhanced brand reputation, visibility, and growth through increased positive online impressions and media mentions, consistently setting records month over month through content optimization, channel management, and identification of new promotional opportunities. - Facilitated paid and earned media placements that garnered 20M+ PR impressions. - Developed and wrote content for a Twitter ad campaign that was selected as a finalist for the Las Vegas Digital Media Awards.
Hired as the first dedicated copywriter within the organization. Tasked to revamp customer communications. - Transitioned role to write copy for all internal and external communication channels including direct mail, email, mobile app, radio, print ads, web ads, newsletters, blogs, articles, RFP responses, style guides, and brand books as a sole copywriter. - Wrote direct mail copy that increased gross response and net board rates by 11.64% and 13.3% respectively. - Managed projects for the marketing department, providing review and approval of submitted documents to ensure alignment of brand voice, adherence to organizational style guides, and proper punctuation and grammar. - Drafted content in support of nine sponsorship and 12 new bank product launches. - Successfully grew organizational visibility and business through innovative content with effective channel management.