Crystal Tan

B2B Sales | Sales Enablement | RevOps

Malaysia

About

Experience

  • 2X (4 yrs)
    • Senior Manager, Sales Enablement
      Mar 2024 - Present · 2 yrs 5 mos

    • Manager, Solutions & Services
      Aug 2022 - Feb 2024 · 1 yr 7 mos

      - Build sales enablement infrastructure to address sales team's need in a proactive manner. - Structuring, organizing and managing existing sales enablement materials and creating new sales enablement materials to fill in existing gaps and fulfil sales team's requirements. - Work directly with key stakeholder across delivery to develop new sales enablement materials and to update/improve existing sales enablement materials. - Collaborate with key stakeholder to produce and document industry and product knowledge. - Identify gaps for new enablement asset/materials. - Develop, manage and maintain sales enablement repository to act as internal wiki and asset library. - Develop processes and framework to improve sales enablement efficiency.

  • Supahands (1 yr 3 mos)
    • Revenue Operations Analyst
      Mar 2022 - Aug 2022 · 6 mos

      - Bring predictability to revenue growth at Supahands by ensuring sales, marketing and demand operations are aligned in terms of process, people (Ownership), data and technology across the entire customer journey - Build and own end-to-end revenue funnel to identify preliminary conversion rates - Keep track of metrics and deliver visibility to leaders and stakeholders across the revenue funnel - Improve operational efficiency through process improvement, tech stack integration and operating cadence - Deliver a revenue dashboard/report to provide the organization with an accurate, single source of truth for all key metrics.

    • Senior Sales Development Representative
      Jun 2021 - Feb 2022 · 9 mos

      - B2B sales development. - Omnichannel personalised outreach to technical persona (C-Suites, Computer vision engineer, Data scientist, Product manager) - Generate leads and build relationships through outbound prospecting – Email, cold calling, Linkedin - Manage and maintain a pipeline of interested prospects to generate new sales opportunities - Generated 13 qualified opportunities to the company in 9 months. - 12% engagement rate, 16% engagement to meeting rate, 88% meeting qualification rate.

  • MAYAIR (2 yrs 11 mos)
    • Senior Sales and Application Engineer
      Nov 2020 - May 2021 · 7 mos

      -Manage, develop and sustain solid relationships with key clients that generates the most income to the company. -Manage divisions P&L effectively within allocated budget ensuring a profitable performance for the division. -Prepare customised solutions for each client to satisfy client’s need and generate maximum income for the company. -Develop an effective communication network across the business area to ensure shared knowledge and business Identify new opportunities and generate new sales that will turn into long term business relationships. Increase sustainable sales of each Key Accounts with unique business strategies for each accoount. -Provide technical advices, pre-sales and post-sales support to key accounts. Manage and monitor internal sales process includes costing, lead time and payment collection. -Perform quater sales analysis and sales report for each territory and proactively address drop in sales. -Construct business strategies for each territory quarterly and annually. -Achieved 23 Million MYR personal sales record in year 2020 covering 50% of the overall company sales target. (446% to quota) -Main sales territories: Malaysia, North America, Middle East, Thailand.

    • Sales and Application Engineer
      Jul 2018 - Oct 2020 · 2 yrs 4 mos

      - Managed key accounts and prepare solutions based on clients' requirements

  • Intern at SB Tape International Sdn Bhd
    Oct 2016 - Dec 2016 · 3 mos

    Research on process optimization and conduct lab test for quality assurance and quality control.