Singapore
• Monitored media for relevant industry news, company and competitor coverage • Drafted and disseminated press releases • Managed client’s Twitter account, drafted weekly content calendar • Compiled weekly and monthly media coverage reports • Conducted research for current client projects and new business pitches
• Drove customer engagement through overseeing company’s social media & monthly email newsletter strategy • Created and managed social media content & company blog • Revamped and maintained company website through industry-focused content • Designed and developed marketing materials (product whitepapers, flyers, brochures) • Contributed to marketing reports, with market research & monitoring industry news