Los Angeles Metropolitan Area
Director of Sales & Marketing | Catering Director | Event Producer | Designer I am Crystal Kelly Olivares, a passionate and results-driven event professional with extensive experience in sales, marketing, producing, designing, and executing high-caliber events. I bring a strong background in sales and marketing, developing revenue strategies, coordinating FAM tours, and driving initiatives that increase visibility, bookings, and overall profitability. Throughout my career, I have successfully led events ranging from intimate gatherings to large-scale productions, transforming client visions into unforgettable experiences. My portfolio includes celebrity-studded galas, corporate conferences, luxury weddings, and exclusive private events, all delivered with precision, creativity, and strategic insight. I have a proven track record in sales leadership, group bookings, client relations, event production, and team development. Known for blending marketing strategy with experiential design, I consistently produce results that elevate brands, exceed expectations, and drive measurable success. Core Expertise • Revenue strategy development and sales growth • Managing hotel properties and group business for 200–300 room portfolios • Designing and producing exceptional corporate, social, and entertainment events • Creating brand awareness through strategic marketing initiatives and FAM tours • Managing high-profile clients with discretion and professionalism • Leading high-performing teams to ensure seamless execution Notable Event Highlights • Produced Hillary Clinton’s campaign rally at Magic Johnson’s residence for 1,000+ guests • Coordinated the True Colors Gala in Hollywood honoring Cyndi Lauper with 800 guests • Booked and serviced an intimate private dinner for Beyoncé and her family • Produced multiple high-level mastermind events at iconic venues, including a full buyout of Dallas Cowboys Stadium, the USS Midway, and luxury estates featuring legendary speakers and performers such as Emmitt Smith, Mike Tyson, Tony Hawk, Travis Barker, and Oscar De La Hoya With a passion for bringing people together through unforgettable experiences, I thrive in fast-paced environments where creativity, strategy, sales performance, and flawless execution intersect.
Are you looking for an event director who has passion for: • producing high quality, upscale or intimate events for corporate, social or the entertainment industry • working with demanding & high-profile clients • consistently staying at the forefront of industry trends • assembling and managing top quality event teams I am Crystal Kelly Olivares a leader in the competitive events market. I have a track record of creating and producing signature events at some of the most well renowned Los Angeles & Orange County venues and hot spots. Examples include: • Producing Hillary Clinton's campaign rally at the iconic Magic Johnson’s house for 1,000 guests. • Successfully catered and set up the True Colors Gala in Hollywood for 800 guest honoring Cyndi Lauper. • Booked and serviced an intimate dinner for Beyonce and her family. • Produced multiple high level mastermind events by doing full buyouts to iconic venue such as the Dallas Cowboys Stadium, USS Midway and famous mansions. Guest speakers and performers included legends such as Emmitt Smith, Mike Tyson, Tony Hawk, Travis Barker and Oscar Del La Hoya etc.
As the Director of Events and Marketing, I oversee all sales, marketing, and event operations for the venue, ensuring seamless execution and achieving strategic business objectives. My responsibilities include managing the Sales, Marketing, and Events Budget/P&L, revenue forecasting, advertising, and marketing strategies, as well as developing and writing comprehensive business plans. I am also responsible for leading ownership meetings to ensure alignment with organizational goals. In this role, I drive the development and implementation of both short-term and long-term strategies across all sales, catering, and marketing channels to meet revenue targets and enhance market share performance. Additionally, I lead a team of sales and event managers, trainees, interns, and administrative staff, overseeing the recruitment, hiring, training, and coaching of sales and event services staff. I focus on ensuring that team members are equipped to deliver exceptional service and meet company goals, maximizing revenue generation in every aspect of event and marketing operations.