Sydney, New South Wales, Australia
- Led the end-to-end strategy and execution of customer campaigns focused on spend diversification and product retention, using data-driven, test and learn tactics across email, app, social and owned channels. - Owned strategic marketing briefs and co-led agency workshops, championing an Enterprise Customer Marketing approach with clear identification of opportunities to celebrate and reward Card Member behaviours driving deeper engagement to improve NPS. - Delivered 40+ one-to-one, trigger-based email campaigns across Travel, Membership Rewards, Early Tenure Onboarding, and Retention. Personally wrote and built creative aligned with brand and compliance standards, driving an average 60% unique open rate while significantly reducing external production costs. - Launched and managed the ANZ Salesforce Customer Marketing email calendar, an enterprise-first initiative. Built and implemented a governance playbook, streamlined cross-functional processes, and hosted fortnightly forums with marketing teams and senior leadership. - Acted as an SME for campaign systems and tools including data platforms, Amex-owned channels and creative software (Dokio, Photoshop), supporting seamless campaign delivery and process efficiency. - Championed strong marketing governance practices via hosting fortnightly offer review forums with Product, Compliance and Brand Directors. Implemented a comprehensive campaign checklist and conducted bi-annual risk assessments to ensure marketing integrity.
- Led development of Canon Business’ 2021 digital content calendar through market and competitor analysis. Provided recommendations and created content to be used. - Built, tested and delivered 50+ emails and 10+ email automation journeys through Pardot & Salesforce for channel and event communications - Created a centralised award tracking system and executed key collateral amplifying Canon’s history of achievement in the print industry. - Supported customer and content moderation for social channel
- Led customer segmentation strategy based on market research and developed a campaign with an execution plan to address product drivers and barriers - Led development and execution of video and slide deck showcasing MSD Australia diabetes product growth as part of the ‘2020 Global Steglatro Challenge’ and placed 1st internationally among all MSD global subsidiaries - Supported development of key collateral for EDMs and consumer resources - Supported PR launch of new diabetes product research
- Co-managed $10M national Press Car fleet and liaised with automotive journalists and stakeholders daily. Migrated Press Fleet calendar online, streamlining logistics and dealership communication. - Delivered monthly press and brand value reports. - Supported 2019 merchandise launch with execution of key collateral, including agency, website and inventory management. - Built a financial tracking system to improve marketing operations efficiency.