Crissy Saunders

Co-Founder/CEO at CS2 I GTM Operations & Engineering For B2B Tech I “Cooking Up GTM” on Substack

San Francisco Bay Area

About

I am the cofounder and CEO of CS2. Most companies are building their GTM on a broken foundation. You can't scale when your team is operating in chaos, your AI tools are breaking due to messy data, and executives don't trust your reports. CS2 fixes this. For 10 years, we've partnered with leading B2B tech companies (including Notion, Gong, Coursera, Grammarly, Scale AI, and 100+ others) to build GTM Operations from the ground up, by architecting: - A buying process that your customers actually like - AI-powered workflows built on complete, correct, enriched data - An integrated tech and scalable processes your team can execute - Unified reporting across all GTM motions that leadership trusts Engagement: Long-term embedded partnerships (6mo-years). Starting with a 3-week assessment and roadmap, then consistent delivery month-over-month. We embed in your org as an extension of your team. The result: Our clients can actually see what's working, make informed decisions, and scale without chaos. The requirement to not have a broken foundation has never been greater. Let's build yours right. *More ways to learn from CS2: - Our website: www.cs2marketing.com - Our YouTube channel: https://www.youtube.com/@cs2-gtmops - Our weekly newsletter: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Outside of work, I enjoy spending my free time with my two daughters and husband, cooking, exercising, and being outside or near the ocean when I can!

Experience

  • Chief Executive Officer & Cofounder at CS2
    May 2015 - Present · 11 yrs 2 mos

    Most companies are building their GTM on a broken foundation. You can't scale when your team is operating in chaos, your AI tools are breaking due to messy data, and executives don't trust your reports. CS2 fixes this. For 10 years, we've partnered with leading B2B tech companies (including Notion, Gong, Coursera, Grammarly, Scale AI, and 100+ others) to build GTM Operations from the ground up, by architecting: - A buying process that your customers actually like - AI-powered workflows built on complete, correct, enriched data - An integrated tech and scalable processes your team can execute - Unified reporting across all GTM motions that leadership trusts Engagement: Long-term embedded partnerships (6mo-years). Starting with a 3-week assessment and roadmap, then consistent delivery month-over-month. We embed in your org as an extension of your team. The result: Our clients can actually see what's working, make informed decisions, and scale without chaos. The requirement to not have a broken foundation has never been greater. Let's build yours right.

  • Limited Partner at MKT1
    Jul 2023 - Present · 3 yrs

    MKT1 Capital is an early-stage fund, led by former marketing leaders Emily Kramer and Kathleen Estreich. MKT1 invests in Pre-Seed thru Series A B2B startups across industries and helps startups build marketing.

  • Partner Advisory Board Member 🌶 at Chili Piper
    Feb 2022 - Present · 4 yrs 5 mos

    Advising Chili Piper on their GTM strategy and product roadmap to create a platform that will improve, innovate, and optimize the customer experience and operations for inbound leads.

  • Advisor at Syncari
    Jan 2021 - Mar 2024 · 3 yrs 3 mos

    Company advisor for Syncari - the data automation platform that unifies, cleans, and synchronizes a company's most mission critical data and delivers truth to all teams.

  • Cofounder and Board Member at Women in Revenue
    Oct 2018 - Dec 2022 · 4 yrs 3 mos

    Cofounding board member of non-profit focused on empowering women in B2B sales and marketing through education, events, and mentorship. Currently helping lead the charge on communications, recruitment, and our 1:1 mentorship program. Join us at womeninrevenue.org!